Editors’ Picks

Intersection launches programmatic DOOH buying platform Place Exchange (MarTechAdvisor)

Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. […]

martechadvisor.com
Sun, Jun 3, 2018 at 5:44 PM

Permalink

Infographic: Out-of-Home Advertising and the Casual Consumer (EMC Outdoor)

Paired with other forms of advertising, OOH can amplify a campaign’s message and reach. Check out the stats below and the story of Jane, an average consumer. Follow her on a routine day where Out of Home and Digital media influence her as she commutes, shops, and makes a buying decision. […]

emcoutdoor.com
Sun, Jun 3, 2018 at 5:41 PM

Permalink

How tablets are used as digital signage across industries (Medium)

The mass adoption of tablet devices globally has paved way for large scale development of supporting applications, making tablets much more versatile and multi-functional than other mobile devices. Tablets have evolved to become better digital signage solutions than traditional displays that are larger and costlier. […]

medium.com
Sun, Jun 3, 2018 at 5:40 PM

Permalink

DOOH ad experts: How smart cities improve quality of life (DSToday)

Mike Gamaroff, senior vice president of strategy, SITO Mobile, Sheldon Silverman, CEO, Smartbomb Media Group and David Pal, CEO of Ads on Top addressed how smart cities are revolutionizing city living during a panel at the Digital Signage Expo. Pal said the first concern for any smart city application is that, "it needs to answer a question. […]

digitalsignagetoday.com
Sat, Jun 2, 2018 at 6:48 PM

Permalink

16:9: Live … from InfoComm, It’s … Oh, It’s Just Dave …

I am working out arrangements with a live streaming company that wants to show its capabilities in real-time at InfoComm next week. They offered, and I grabbed the chance to do a live walk-through of whatever seems like the best area to look around at the show – probably where the display companies are located. […]

sixteen-nine.net
Fri, Jun 1, 2018 at 4:13 PM

Permalink

16:9: Shenzhen Ops Center Gets 121-Foot Wide Fine Pitch Monitoring Wall

  It hasn’t really happened in North America or, likely, EMEA, but in China, fine pitch LED is increasingly supplanting projection tiles, edge-blended projection and narrow bezels LCDs as the tech of choice for big control room environments. If the room is big enough and operators are set back enough, the clarity is there for MASSIVE walls of dashboard information and video feeds. […]

sixteen-nine.net
Fri, Jun 1, 2018 at 2:57 PM

Permalink

16:9: Lumipixels Cleverly Marries Motion LED Lighting With Fabric Branding Lightboxes

One of the challenges with being in an industry so long – even before it had a name – is getting jaded and a bit bored. I go to trade shows, like next week’s InfoComm, and mostly shrug. The stuff is amazing, beautiful, brighter, skinnier, lighter, faster … lots of things with “ers” on the end. […]

sixteen-nine.net
Fri, Jun 1, 2018 at 7:45 AM

Permalink

Digital billboards call for Arizona teachers to leave for lofty salary in Texas (ABC)

Five digital signs can be spotted on the Loop 202, State Route 51, Interstate 10 and off 7th and Lincoln streets. "It's a very good tactic, good on Texas," Abalos said. Fort Worth put the signs up in Oklahoma too, even snagging two teachers from that area. […]

abc15.com
Fri, Jun 1, 2018 at 4:01 AM

Permalink

How climate change will affect OOH advertising (DOmedia)

The main threat that these storms pose to the out-of-home industry is the destruction they can cause to company’s physical assets. Aggressive winds topple billboards, heavy rains cause electrical shortages in digital displays, and wildfires threaten to burn down anything and everything that lays within reach. Will this destruction cause decreased investment in OOH? […]

blog.domedia.com
Thu, May 31, 2018 at 6:23 PM

Permalink

Musical chairs at Exterion as Dave King departs as MD (Campaign)

Exterion Media UK managing director Dave King is stepping down and is being succeeded by Jason Cotterrell - the man he was brought in to replace last year. King's tenure at Exterion has lasted little more than a year. He joined the outdoor media company in January 2017 from Telegraph Media Group, a move that saw Cotterrell made group development director. […]

campaignlive.co.uk
Thu, May 31, 2018 at 6:22 PM

Permalink

The Drum: First cannabis out-of-home ad goes live in Japan in landmark move

In a landmark move, Japan has approved the out-of home advertising of medicinal drugs. The advertisement was produced by Dentsu for Elixinol’s hemp oil product, which is made of pure cannabidiol oil. The ad was put at Tokyo’s Omotesando train station in early May. […]

thedrum.com
Thu, May 31, 2018 at 5:41 PM

Permalink

Digital almost half of outdoor advertising revenue in Australia (ProPrint)

Digital accounted for 47.3 per cent of total outside advertising revenue last year, creeping up from 40.2 per cent in 2016, according to a the newly released annual report from the Outdoor Media Association (OMA). Total revenue for the sector in 2017 was $837m, a 6 per cent increase year on year, from $789m in 2016. […]

proprint.com.au
Thu, May 31, 2018 at 5:35 PM

Permalink

Australia’s outdoor advertising industry growth slows (Mumbrella)

The rapid growth of the Australian outdoor advertising sector appears to have slowed, with the 2017 annual report suggesting a 6% year on year increase, compared to 15.7% for 2016. According to the latest report from the Outdoor Media Association (OMA), total media revenue for the outdoor sector was $837m for 2017, up from $789.5m the year prior. […]

mumbrella.com.au
Thu, May 31, 2018 at 5:29 PM

Permalink

What is your risk tolerance in displaying “controversial subject matter” via OOH?

“Will the Last Person Leaving SEATTLE — Turn Out the Lights”. This outdoor advertising poster panel was a daring statement at the time. Its 1971 and Seattle major employer, Boeing has terminated thousands of its work force. […]

oohtoday.com
Thu, May 31, 2018 at 5:14 PM

Permalink

OOH ad sales: should I call advertisers directly if they have an agency of record? (OOHToday)

Every single one of my independent OOH operator clients and sales people ask me the same question: do you have contacts at the big agencies for the national accounts. They have been scared shitless to call on clients directly in fear that they will be blacklisted or hung by their toes. […]

oohtoday.com
Thu, May 31, 2018 at 5:11 PM

Permalink