Editors’ Picks

How Canadian DOOH ad operator Media City attracts national and local advertisers

Media City, which describes itself as a non-traditional digital out-of-home ( DOOH ) advertising company, joined DPAA earlier this year. Sylvio Deluca, the company's CEO, spoke with Mel Stott about the company and the changes they have seen in the DOOH industry since launching 20 years ago. How many DOOH screens does Media City operate, where are they located, what is the content? […]

Editorial
Sun, Jun 10, 2018 at 8:36 PM

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McDonald’s New Dynamic DOOH Campaign in Ireland (AdWorld)

McDonald’s has activated a temperature sensitive Digital Out of Home campaign for its McCafé Iced range, using PML Group’s Dynamic platform to manage and deliver optimised content. The campaign sees the digital ads switch creative seamlessly once the temperature outside reaches a minimum level of 15 degrees Celsius. […]

adworld.ie
Fri, Jun 8, 2018 at 5:38 PM

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Revenues of digital billboard manufacturer Daktronics down (Billboard Insider)

Sales for the 3 months ended April 28, 2018 declined 4% to $118 million due to reduction in the live events and commercial business units. Commercial sales (which includes the firm’s digital billboard business) declined 11% to $32 million for the 3 months ended April 28, 2018. […]

billboardinsider.com
Fri, Jun 8, 2018 at 5:26 PM

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16:9: Infocomm 2018 Day 2 Impressions

LAS VEGAS – I didn’t think it was possible, but Fremont Street is even weirder than the last time I spent a night around there. The ride history feature on Lyft’s app is a very effective tool for dealing with the “What time did you get in?” question. […]

sixteen-nine.net
Fri, Jun 8, 2018 at 1:03 PM

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Forbes: Location-Based Advertising: How Brands Should Avoid Appearing Like Creeps

Of course, it shouldn’t take regulation for companies to be respectful of customer concerns. Instead, they should be proactive. This begins with approaching marketing tactics such as location based advertising with discretion, and sensitivity to privacy concerns. […]

forbes.com
Fri, Jun 8, 2018 at 4:03 AM

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Global out-of-home ad industry must make planning and buying easier say industry leaders (More About Advertising)

Four years ago Rupert Day of WPP-owned tenth avenue, which includes OOH specialist planner and buyer Kinetic, warned at FEPE that the biggest single thing holding back OOH as a global medium was the near impossibility of running a digital campaign on any number of competing “platforms” and that remains the problem now. […]

moreaboutadvertising.com
Fri, Jun 8, 2018 at 12:57 AM

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US out-of-home ad revenues trail economy (Billboard Insider)

The good news is that US Out of home advertising revenues have increased for 33 straight quarters. The bad news is that out of home advertising revenues have trailed the US economy for 8 straight quarters. Here’s the data. […]

billboardinsider.com
Fri, Jun 8, 2018 at 12:53 AM

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Why online ad revenues will contract and dollars will move to out-of-home: opinion (OOHToday)

Tech companies like Apple are taking aim at adding significant privacy tools that will disrupt Facebook’s data collection capabilities[4]. Companies are also going to have to severely limit their ability to collect behavioral data, a mainstay dependency of marketers for over a decade[5]. […]

oohtoday.com
Fri, Jun 8, 2018 at 12:52 AM

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16:9: InfoComm 2018 Day One Impressions

LAS VEGAS – It’s very hot. The Las Vegas Convention Center has renovated the food services area in the north and central hall areas so it looks more polished and the the options don’t all lead to desperation eating. But there’s still nowhere enough seating. […]

sixteen-nine.net
Thu, Jun 7, 2018 at 11:14 AM

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InfoComm 2018: Panasonic unveils 4K display series (Installation-International)

The 4K displays come in 86 and 98in models with 500cd/sqm brightness, designed for digital signage or use in corporate, classroom and retail environments. The SQ1 series, on show at InfoComm for the first time, features a lightweight, slim design with a bright and efficient panel for strong visibility and 24/7 operation. […]

installation-international.com
Thu, Jun 7, 2018 at 7:43 AM

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LG at InfoComm 2018: OLED, LG Transparent Color LED, Cloud Capabilities and More (Commercial Integrator)

F […]

commercialintegrator.com
Thu, Jun 7, 2018 at 7:41 AM

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Shopper Media Group has transitioned all of their digital signs in 325 shopping malls across Australia onto Ayuda software

Shopper Media Group uses the Ayuda software to streamline content scheduling, allow mass personalisation capabilities and increased creative campaign flexibility to align even better with the needs of each individual advertiser. Ben Walker, Shopper Media Group CEO says, “Innovative technology is a powerful driver in achieving growth and providing a customisable DOOH experience. […]

ayudasystems.com
Thu, Jun 7, 2018 at 7:38 AM

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The Netherlands’ OOH ad company Hillenaar Outdoor selects Ayuda Platform for managing business operations

The Netherlands’ fastest growing OOH media company, has selected Ayuda’s platform as the backbone for all ad operations including digital ad serving, sales, back office operations and customer-facing engagement tools. Hillenaar’s expansive offering includes street furniture, bus shelters, and large format billboards in a wide array of digital and traditional formats. […]

ayudasystems.com
Thu, Jun 7, 2018 at 7:33 AM

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Chart: US OOH and DOOH Q1 revenue by category (OAAA)

Billboards: $1122.9; 67%. Transit: $281.3; 16.8%. Place-based: $168.1; 10.00%. […]

pbs.twimg.com
Wed, Jun 6, 2018 at 6:14 PM

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16:9 Podcasts: How Dataclay Brings Automation To High-Volume Digital Signage Content Production

Anyone who works with creative teams knows there is no such thing as a content fairy. Video spots don’t magically appear in inboxes overnight. Somebody had to design and render that video, and that work, frankly, takes a while. […]

sixteen-nine.net
Wed, Jun 6, 2018 at 5:11 PM

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