Headlines screaming about the so-called retail apocalypse would have retailers believe there’s nothing they can do to keep customers from abandoning the physical shopping experience. Owners should tune out the doom and gloom and focus on making visitors happy when they pass by or enter their place of business. […]
The total list of winners is: The Grand Prix: WINNER: "Oops!" O2. Adcity / Posterscope / Havas Media / VCCP. […]
Self-service kiosks generated annual revenues of $218 million in 2016. Subway, for example, updated its store design to include new digital self-order kiosks, separate food prep areas and a designated pick-up location for kiosk and mobile orders. How do customers pay through these kiosks? […]
The PLUM plan, supported by billboard companies and their lobbyists, would increase digital signage beyond the 22 possible regional commercial zones of the B+ Version, such as LA Live and Sunset Boulevard. For a new ordinance to be adopted, it must pass both the PLUM committee and the City Council with a two-thirds majority in favor. […]
The controversial proposal could be attached to other state legislation later this year, but that seems to be an uphill fight in the face of broad opposition. […]
Shares in outdoor advertising and media company, oOh!Media Ltd (ASX:OML), have come out of a trading halt and fallen sharply on Wednesday morning, down 62 cents or 11.59% to $4.73 just before midday. oOh!Media shares were placed in a trading halt on Monday after entering into a binding agreement to acquire 100% of the share capital in Adshel from HT&E Ltd (ASX:HT1). […]
The fast food brand Guzman Y Gomez invests in its biggest out-of-home campaign ever. Out-of-home is a major piece in the $1 million 'Food stories' campaign,which focuses on telling the stories and big numbers behind the brand's food. It's being supported by radio and social media advertising and launched in market in May. […]
Standard & Poors has cut their debt rating on Clear Channel Outdoor Holdings to CCC+ from B- amid ongoing cash flow issues and debt being more at risk before their parent company iHeartMedia comes out of bankruptcy. Refinancing risks are high around $2.2B in senior subordinated notes due in March 2020, the firm notes, saying resolution there will change its developing outlook. […]
Imagine if you could feel what you see on a touchscreen. If, for example, you could unzip a zipper by drawing your finger down a screen and experiencing that familiar sensation. That’s the premise behind a Chicago startup called Tanvas, that is using haptics technology to enable users of interactive screens to have genuine touch added to their experiences when using touch technology. […]
The transaction remains subject to shareholder backing as well as approval from regulatory and competition authorities. JCDecaux would become Australia’s biggest outdoor ad firm, expanding its reach in a market where digital ad boards are delivering double-figure sales growth and “Out-of-Home” adverts reach 93 percent of people in the top five cities. […]
Fast forward to the present day. When today’s digital signage solution providers want to leverage the very same set of benefits, they look to the smartphone industry. With more than a billion units sold every year, designers in a wide range of fields are looking to mobile technologies as the basis for their products and solutions. […]
On the surface, it would seem brick-and-mortar retailers are in trouble. Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. True, e-commerce is causing havoc in the brick-and-mortar space, but I firmly believe that reports of the demise of retail are greatly exaggerated. […]
With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for the knockout stage after thrashing Panama 6-1 on Sunday, the next few weeks are set to be a perfect opportunity for brands to capitalise on consumer interest in the World Cup using out-of-home advertising. […]
JCDecaux SA clinched a deal to buy billboard specialist APN Outdoor Group Ltd. for A$1.12 billion ($831 million) to rival its top Australian competitor, the largest acquisition for the French company in almost two decades. The world’s biggest outdoor advertiser won unanimous support from APN’s board after sweetening its offer to A$6.70 a share in cash, according to a statement Tuesday. […]
JCDecaux has agreed to acquire billboard company APN Outdoor Group for A$1.1bn ($830m) in a move that would give the international advertiser a larger footprint in Australia and New Zealand. […]