Editors’ Picks

Digital Signage Expo 2018 Seminar to Present “Retailers are from Mars; Agencies are from Venus” (DSConnection)

On Wednesday, March 28 at 8 a.m., Todd Hoffman, Senior Manager for In-store Digital Experiences at Staples and Bryan Meszaros, CEO and Founder of OpenEye Global will co-present a session that will explore what it takes to produce tech-enabled shopping experiences that are relevant to customer needs, as well as effective in producing an ROI for the brand. […]

digitalsignageconnection.com
Sun, Nov 5, 2017 at 1:00 AM

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16:9: Watch A Video Of The Digitally-Loaded Sephora Flagship In Barcelona

Here’s a full video of the Sephora flagship that opened this summer in Barcelona. The entryway leading in to the escalator (or tube slide, if you feel like it) is all digital, and you can see some serious investment in creative. Very impressive. […]

sixteen-nine.net
Fri, Nov 3, 2017 at 8:08 AM

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16:9: MediaSignage Debuts $245 All-in Android Tablet For Interactive Digital Signage

Lots of digital signage CMS companies have software that will run on a consumer or commercial tablet, or smaller, special-purpose displays, but LA-based software shop MediaSignage may be the first to market its own home-brewed tablet for interactive applications. The company has started shipping MediaTouch, a 10-inch Android-based tablet that costs just $245 USD. […]

sixteen-nine.net
Fri, Nov 3, 2017 at 6:34 AM

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DPAA International Forum Connects the World of DOOH Advertising (AVNetwork)

On Thursday morning, New York Digital Signage Week attendees from around the globe gathered in Tribeca at the DPAA International Forum to network and discuss the state of the digital outdoor industry. After mingling over coffee and pastries, DPAA president and CEO Barry Frey delivered an enlivened introduction to the 40-some attendees about the merits of cooperation. […]

avnetwork.com
Thu, Nov 2, 2017 at 4:58 PM

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DPAA’s Video Everywhere Summit in 5 Quotes (Billboard Insider)

“Digital out of home revenues are up 13% in 2017. Jack Meyers Report forecasts 12% growth for digital out of home in 2018.” – Barry Frey, CEO, DPAA “Today consumers tell us what they want with 3.5 billion searches a day…I want. […]

billboardinsider.com
Thu, Nov 2, 2017 at 4:57 PM

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Reuters: Qualcomm, JMC seek to exit Alphabet-backed New York WiFi project

Chipmaker Qualcomm Inc and private equity firm JMC Capital Partners are looking to sell their stakes in a joint venture that operates more than 1,300 free WiFi kiosks fashioned from old phone booths around New York City, according to people familiar with the matter. […]

reuters.com
Thu, Nov 2, 2017 at 4:33 PM

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Why Selling Digital Signage Tech as a Value Proposition Will Earn You More in the Long Run (Commercial Integrator)

Your personal time is too valuable to sell digital signage as a box. At DSE 2018, Robert White and I will co-present on successfully selling digital signage as a value proposition and why it should be sold that way. […]

commercialintegrator.com
Thu, Nov 2, 2017 at 4:07 PM

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How to measure the ROI of your digital signage network (AVNetwork)

Accurately measuring ROI for digital signage is critical — both to justify the investment your business is making with a digital signage network and to make any adjustments to the deployment, content or other variables to maximize your network’s impact once it’s operational. […]

Thu, Nov 2, 2017 at 4:04 PM

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330-screen digital signage network at Microsoft stores in New York (AVNetwork)

With 330 displays, not including single screens or its outward facing “culture wall,” Microsoft’s Flagship Retail Store in New York City keeps team members on their feet. The six-story facility is a multipurpose building which includes the obvious retail space, an entire floor dedicated to Dell products, a live gaming studio, and even a mixed reality demo space. […]

avnetwork.com
Thu, Nov 2, 2017 at 4:01 PM

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Why the US Billboard Industry Can Be Optimistic About New FHWA Director (Billboad Insider)

Based on the Iowa experience, we have reason to be optimistic about incoming FHWA Director Paul Trombino, who was a competent leader and manager at Iowa DOT. Here are highlights, from the billboard-industry perspective: In Iowa, the industry has long enjoyed a good working relationship with state DOT. As director, Trombino did nothing to meddle in or disrupt that rapport. […]

billboardinsider.com
Thu, Nov 2, 2017 at 3:46 PM

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NEC Showcase—Thinking Beyond the Screen at NYDSW (AVNetwork)

NEC Display Solutions is hosting its annual showcase during New York Digital Signage Week. And the most surprising insight came from Rich Ventura, the company’s vice president of strategy: “It’s not just about the screen.” NEC’s focus on the overall solution was obvious this year. […]

avnetwork.com
Thu, Nov 2, 2017 at 7:35 AM

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Digital Signage Expo 2018 Seminar to Present “Digital Poster Design: The Secret Sauce Used at Blinds.com”

On Wednesday, March 28 at 8 a.m., Brad Parler, Digital Communications Administrator for Blinds.com, will present this session, which will provide a step-by-step process of distilling down a message, making it meaningful and actionable for the viewer by looking at real examples from Blinds.com. […]

digitalsignageconnection.com
Thu, Nov 2, 2017 at 5:54 AM

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Digital Signage Expo 2018 Seminar to Present “Introduction to Digital Signage: A Roadmap for Success”

Digital Signage Fundamentals Seminar Program at DSE 2018 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, will include an hour-long session titled, “Introduction to Digital Signage: A Roadmap for Success. […]

digitalsignageconnection.com
Thu, Nov 2, 2017 at 5:53 AM

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OOH Advertising in the Middle East (Campaign)

Sheikh Zayed Road is rich with examples of eye-catching outdoor advertising. Some might remember the famous Emirates building wrap about 10 years ago;a very simple communication demanding of your attention. Adidas came out with the first 3D hoardings and Samsung housed the largest hoarding screen, featuring Dubai tweets. […]

Thu, Nov 2, 2017 at 5:28 AM

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The Drum: Sketchers launches a holographic OOH campaign for Singapore

The holographic display – a three-dimensional (3D) shoe is donned by brand ambassador South Korean hip-hop rapper, Zico in the television commercial. Moove has also utilized visual solution that is capable of delivering mid-air 3D visuals. The Skechers’ campaign also features two wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL’s Dhoby Ghaut station. […]

thedrum.com
Thu, Nov 2, 2017 at 4:46 AM

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