How UK brands benefit from OOH advertising at World Cup 2018 (LBBOnline)
With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for the knockout stage after thrashing Panama 6-1 on Sunday, the next few weeks are set to be a perfect opportunity for brands to capitalise on consumer interest in the World Cup using out-of-home advertising. […]
Tue, Jun 26, 2018 at 4:56 PM