Social media, out-of-home, drone delivery: Behind Guzman Y Gomez’s marketing strategy (CMO)
The fast food brand Guzman Y Gomez invests in its biggest out-of-home campaign ever. Out-of-home is a major piece in the $1 million 'Food stories' campaign,which focuses on telling the stories and big numbers behind the brand's food. It's being supported by radio and social media advertising and launched in market in May. […]
Wed, Jun 27, 2018 at 3:16 PM