The City of Sydney first called for EOI in December last year, with the closing date originally scheduled in February. It was speculated at the time that incumbent JCDecaux was making a joint play for the contract with Telstra, which is estimated to be worth $500 million. […]
The city of Sydney is refining its requirements for one of the most sought after outdoor advertising contracts in Australia, seeking an experienced service provider to deliver new street furniture, outdoor advertising assets and free public wi-fi to the city’s millions of daily visitors. […]
In December last year the tender for the City of Sydney outdoor contract opened for the first time in 20 years – putting its long-time provider JCDecaux at risk of losing the lucrative deal. Since then, the out of home industry has gone through dramatic upheaval with JCDecaux acquiring APN Outdoor for $1.2 billion and Ooh!Media buying Adshel for $570 million. […]
Most screens are now in the 16:9 format. Even PowerPoint recommends 16:9 as the default standard for presentations. How do you convince the die-hard executive who clings to his or her 4:3 materials, saying that it prints better? […]
MaxTV is a leader in interactive digital technology with more than 1000 customizable hardware and software installations in residential condominium buildings across Canada. The company's high-tech, innovative and intuitive platform allows intelligent delivery of relevant video ad messages to a hard-to-reach audience of condominium residents. […]
As Danielle Decaux celebrated her 80th birthday, she watched her son Jean-François, now co-chief executive of the French outdoor advertising giant she and her late husband Jean-Claude built, pursue one of the biggest transaction's in the company's history. And it was all the way on the other side of the globe. […]
One of the most prominent outdoor advertising contracts in the country is still up for grabs, with the City of Sydney going back to the drawing board and once again calling for expressions of interest after starting the process late last year. […]
The mystery digital out-of-home campaign started June 26th on Florida Highways. Clearly a teaser campaign. The creative was a pink top hat. […]
Held June 12-14 at the Omni Frisco near Dallas, the Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours. Keynote speakers included John Padgett of Carnival Corporation and Rafik Hanna of Taco Bell. […]
We wrote last week about Regency’s $150 million purchase of 32 billboards from Regency. Here’s what people are saying about the transaction. Nancy Fletcher says that Netflix has great creative and will use the billboards to sustain the Netflix brand. […]
Insider’s take: It’s outrageous to pass a $700,000 tax with little public notice and no hearings. One of the Cincinnati city council members worried that the potential tax revenues may be offset by litigation. Do you think so? […]
We are already taxed in two forms. We pay income tax and we also pay permit fees that are essentially a tax to do business which we agreed that is appropriate to do so. We’re already a very highly regulated business and increasingly more so with overlay districts…This tax is picking on an industry that has two companies. […]
Ooh!Media is launching an automated private digital out-of-home ad marketplace that uses machine learning to help marketers find the best inventory to use and when to reach and engage with a target audience across its network of assets. The online planning, buying and placement platform, announced at Ooh!’s A World of Unmissable event, will go to market next April. […]
Digital signage can be a great asset if right for your brand. “We want to have tech not for tech’s sake, it has to make sense and tell the right story,” says Jaime. Independent retailers, in particular, are great at using digital signage to engage with customers over classes, events, or “did you know” type moments. […]
Out of home advertising forms a key element for us in the #SmarterWithIoT campaign, since a large part of our target audience is located in the key business hubs – Mumbai, Delhi and Bengaluru. We conceptualised digital OOH boards targeted at the airports in Mumbai, Delhi and Bengaluru. The OOH campaign creatively showcases the use cases to the target audience. […]