Editors’ Picks

OOH controversy: City of Sydney set to extend JCDecaux street furniture contract for another year (Mumbrella)

On Monday last week, The City of Sydney announced after seven months it would return the tender to its expression of interest stage, suggesting it would enable interested parties to refine their offers. The City denied the decision was due to proposed takeover bids involving major street furniture players JC Decaux and Ooh Media of APN Outdoor and Adshel respectively. […]

mumbrella.com.au
Mon, Jul 16, 2018 at 4:36 PM

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How to clean your digital billboards (Billboard Insider)

Did you know you should clean your digital billboards every four years? That’s the word from digital billboard maker Daktronics. Insider talked with Joni Schmeichel, Daktronics Out of Home Strategic Marketing Manager about cleaning digital billboards. […]

billboardinsider.com
Mon, Jul 16, 2018 at 4:35 PM

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Free webinar by OAAA: out-of-home advertising insights and trends; Wednesday July 25, 2018 2pm – 3pm EST

W […]

register.gotowebinar.com
Mon, Jul 16, 2018 at 4:34 PM

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How to measure ROI for your digital signage campaigns: new metrics (DSConnection)

“First, we must consider the proliferation of mobile audience data: A massive amount of data is collected from mobile devices every day and is used to develop audience profiles…” CHRISTINA RADIGAN. Outdoor Media Group. “DOOH ROI is the new Ark of the Covenant. […]

digitalsignageconnection.com
Mon, Jul 16, 2018 at 4:31 PM

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Forbes: How the end of mobile phone location data sharing affects out-of-home advertising

That earthquake was Verizon and AT&T’s recent announcement that they would no longer sell mobile phone location data to third parties with whom their consumers do not have a relationship. While you and I as consumers and privacy advocates might rejoice, the marketing and advertising industry is in trouble. […]

forbes.com
Mon, Jul 16, 2018 at 4:03 PM

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First ads go live on Malaysia’s ‘largest high-resolution’ digital billboard (Mumbrella)

What is claimed to be the largest high-resolution screen in Malaysia – measuring 110 feet by 68 feet – has launched in Petaling Jaya city. […]

mumbrella.asia
Mon, Jul 16, 2018 at 10:35 AM

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Digital out-of-home ad buying platform startup AdQuick gets funding (Business Insider)

According to O'Connor, digital-built clients like Lyft, Peloton, FanDuel and yes, Instacart, are shifting ad dollars to out-of-home because they feel like they are getting squeezed out of digital advertising. "To use that old Yogi Berra phrase, it's getting so crowded, 'nobody goes there anymore,'" he said. […]

businessinsider.com
Mon, Jul 16, 2018 at 10:32 AM

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16:9: Videos: Helpful Insight On Using User-Generated Content In Digital Signage

Brad Parler of UK-based CMS firm ScreenCloud has completed a nice three-part video series on user-generated content for digital signage. Houston-based Parler, you may recall, joined ScreenCloud earlier this year, having built up a name doing very innovative corporate communications content for his old masters, blinds.com. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 9:36 AM

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16:9: German Testing Lab Shows Samsung’s QLED Display Tech Has No Burn-In Issues

Via Display Daily A German testing lab has released results of tests that verify Samsung’s QLED technology doesn’t suffer any of the burn-in problem of some other flat panel display tech. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 9:23 AM

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16:9: How To Keep Your Digital Signage Audience Looking

Guest Post: Trey Hicks, Visix If you’re going to have digital signage, you need a content strategy. If you don’t have something on screens at all times to draw attention and interest viewers, they’ll start tuning out. That can seem like a daunting task – collecting, creating and designing digital signage messages every day. […]

sixteen-nine.net
Mon, Jul 16, 2018 at 8:48 AM

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National Rail’s first dynamic digital out-of-home Railcard campaign (MarCommNews)

After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital out-of-home campaign aims to capture the attention of families and young travellers with pertinent offers on relevant Railcards. […]

marcommnews.com
Mon, Jul 16, 2018 at 5:44 AM

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AV over IP for digital signage integrators

With the shift of 4K, despite how infant over IP control is, it is said to be the new paradigm. Benefiting both integrators and end-users, it has the ability to achieve the most efficient management solution by reducing the CAPEX outlay and potential interferences when retrofitting. […]

inavateonthenet.net
Mon, Jul 16, 2018 at 5:40 AM

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Sydney Morning Herald: Telcos and advertising giants forge alliances for $500m out-of-home ad contract in Sydney

Telecommunications companies and advertising giants are forming consortiums in a bid to secure Australia’s biggest outdoor advertising contract, after the City of Sydney tweaked its expressions of interest campaign. […]

smh.com.au
Sun, Jul 15, 2018 at 6:43 PM

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Applications are open for the OOH Media Plan Awards (OAAA)

The Awards will be presented in conjunction with The Advertising Club of New York’s annual OOH: NOW event in New York City, to be held this year on December 5. Eligibility for the 2018 OOH Media Plan Awards competition requires that paid advertising was displayed on an OOH advertising location at some point between July 1, 2017 and June 30, 2018. […]

oaaa.org
Sun, Jul 15, 2018 at 6:41 PM

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More China Tariffs on LEDs (Billboard Insider)

Prepare for a price increase on your Chinese-imported LED’s and digital billboards. This week the Trump administration proposed a new 10% tariff on a 195 page list of chinese imports. Here’s the tariff picture in three numbers. […]

billboardinsider.com
Sun, Jul 15, 2018 at 6:40 PM

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