Friday, September 18, 2020

Editors’ Picks

Friday, July 18, 2014 Fri, Jul 18, 2014

Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It

In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech start-up ADstruc is going to compete directly with Madison Avenue. Just months after one of the biggest agency holding companies -- Interpublic -- invested in it, ADstruc is launching its own advertising agency. […]
Fri, Jul 18, 2014 at 4:45 PM

Thursday, July 17, 2014 Thu, Jul 17, 2014

Edge Of Tomorrow, Warner Bros’ First International Innovate Campaign

Working together with JCDecaux, Warner Bros ran for the first time the same Innovate campaign in Spain and the Netherlands, for the release of their blockbuster “Edge of Tomorrow” starring Tom Cruise and Emily Blunt. A week prior to the release of the film, JCDecaux created a fully wrapped bus shelter in the city centre of Madrid and another in the centre of Amsterdam. […]
Thu, Jul 17, 2014 at 10:22 AM

Wednesday, July 16, 2014 Wed, Jul 16, 2014

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