How to create effective contextual DOOH campaigns (HinduBusinessLine)
Geo-targeting, real-time updates, touch screens and demographic analysis, amongst others, has led DOOH to become an essential touch point for all brands. Contextual messaging is yet another offering which is set to take the medium to the next level by giving advertisers a solution of targeting customers at the right time with the right message. […]
Mon, Oct 23, 2017 at 5:41 PM