Friday, March 29, 2024

Editors’ Picks

Monday, October 23, 2017 Mon, Oct 23, 2017

16:9: See This Suburban Seoul Mall’s Vast Investment In Indoor LED Digital Signage And Content

This is a new shopping mall in South Korea, in the suburbs of megacity Seoul. There is a massive digital display experience in the centre court area that includes a very tall LED monolith and curvy LED ribbons lining the mezzanine overlook. I can’t find much about the digital piece that’s in English, other than the content coming from Montreal’s Moment Factory. […]

sixteen-nine.net
Mon, Oct 23, 2017 at 8:15 AM

Sunday, October 22, 2017 Sun, Oct 22, 2017

Hunter and Stella McCartney to advertise on the new Piccadilly Lights billboard (Retail Times)

Landsec, the UK’s largest listed commercial property company and owner of Piccadilly Lights have signed a deal with British brands Hunter and Stella McCartney to advertise in one of the six positions on the world-famous Piccadilly Lights digital billboard. The brands will form part of the innovative new Piccadilly Lights screen which is switched back on this month. […]

retailtimes.co.uk
Sun, Oct 22, 2017 at 8:49 PM

Saturday, October 21, 2017 Sat, Oct 21, 2017

In digital billboard advertising, context is everything: Reno-Depot campaign (Billboard Insider)

To show the range of paint products, Reno-Depot chose the sky as the medium. New technology was then developed by Sid Lee Studio that could precisely match the changing hues of the horizon with signature shades from Reno-Depot’s paint catalogue and an ever changing colour palette. Not only did this open a dialogue with the brand, but the wow factor had people from around the world talking. […]

billboardinsider.com
Sat, Oct 21, 2017 at 12:57 AM

Friday, October 20, 2017 Fri, Oct 20, 2017

Thursday, October 19, 2017 Thu, Oct 19, 2017

Boosted by cutting edge technology, OOH is poised to create the future of marketing in Japan (Dentsu)

Through the adoption of programmatic OOH advertising, we are beginning to witness the emergence of campaigns that achieve very strong results. Programmatic OOH advertising makes possible the automated delivery of messages that may be customized to reflect how the audience is feeling. This places the traditional OOH media category at the cutting edge of advertising innovation. […]

dentsu.com
Thu, Oct 19, 2017 at 11:50 PM

Commentary on the digital billboard case of Scenic America vs. Dept. of Transportation (Billboard Insider)

What are the practical ramifications of the case for billboard operators? The Outdoor Advertising Association of America (OAAA) intervened in the case, demonstrating its importance for billboard operators across the county. If Scenic America had prevailed, the FHWA Guidance authorizing digital billboards under federal law would have been invalidated, a devastating result for the industry. […]

billboardinsider.com
Thu, Oct 19, 2017 at 11:47 PM

How Reactive Content in OOH Puts Brands in the Spotlight (JCDecaux)

The window of opportunity to deliver reactive campaigns is often small and requires a fast turnaround on creative work. However, this should not limit brands to using only social media or online campaigns. Many brands like Lidl have challenged the preconceptions that OOH is not a reactive medium and have taken advantage of the flexible and fast delivery across both its digital and static formats. […]

jcdecaux.com
Thu, Oct 19, 2017 at 11:44 PM

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