The Chinese e-commerce giant has forked out $2.23 billion in exchange for a sizeable piece of Focus Media, a Shanghai-based company that operates outdoor digital advertising screens across China, Singapore and Hong Kong, according to a U.S. filing. The deal itself is broken up into a few pieces. […]
Most of the lenders on the list only make large loans ($15 million and more). Landmark Capital makes loans of $1 million and more nationwide. Insider thinks there’s a middle market funding opportunity for out of home loans of $1-15 million. […]
Does VR and AR have any real use in retail and more importantly, can it help increase revenues? According to new research by analyst firm ABI Research, AR will see major adoption in the retail sector, but not in the way many have predicted. […]
ISE had a press conference today in Barcelona, outlining its reasoning and plans behind moving the big pro AV show in 2021 to Barcelona. The show organizers laid out the thinking – notably the need to have a space large enough and destination attractive enough to keep growing the show. […]
The sleek new design proposed for around two dozen public toilets and more than a hundred kiosks met with a tentatively positive response at a hearing Wednesday. However members of the Arts Commission and Historic Preservation Commission were wary of the potential infrastructure’s impact on the city’s historic districts, where 6 toilets and 34 kiosks are slated for construction. […]
RMG Networks is the last CMS software and solutions company to develop support for LG’s webOS smart display platform. The company’s Korbyt platform is now compatible with the display giant’s Linux-derived system on chip platform. Korbyt is RMG’s relatively new cloud-based CMS. Dallas-based RMG suggests combining webOS Signage and Korbyt offers many benefits. […]
Here’s a nice implementation of digital menuboards in a fast food environment – changing things up with super-stretched displays and a bold, reasonably minimal content presentation – instead of many items wedged into limited visual space. The project involves the London, UK-based sushi and bento restaurant chain, Wasabi, at seven stores around that city. […]
Conservative street artist Sabo’s latest piece plasters over a billboard advertisement in Los Angeles for CBS’s Young Sheldon with a photoshopped image of a wheelchair-bound Cohen donning a U.S. Army T-shirt and “Make America Great Again” cap. […]
Typical smart furniture features might include connected furniture, data integration and Dynamic messaging, interactive screens or enhanced imaging and augmented reality. Does smarter OOH mean smarter brand campaigns? Of course, different brands and product categories have different marketing objectives, which means that they use OOH differently. […]
The OOH industry has the opportunity to stand apart from other mediums with the use of data to trigger relevant creatives in real time. This is the data we should focus on as it has an exceptional impact on the data used to select specific inventory and reach target audiences. This is the creative that goes on the streets. […]
AdQuick, a billboard platform for the digital age, scored a cool $2.1m from longtime billboard enthusiast (and Reddit co-founder) Alexis Ohanian. Once a billboard buyer, now a billboard supplier Ohanian, who has been called “The Mayor of the Internet,” first became a billboard enthusiast after purchasing billboard ads for political commentary. […]
Horton Outdoor is an outdoor advertising company that specializes in vinyl, digital, and TriVision boards. Horton Outdoor is a subsidiary of McWhorter Capital Partners, which also owns various real estate companies, including LakePoint Realty Group and McWhorter Goss General Contractors. […]
Possibly the most noticeable 'new' media type is that of digital out of home (DOOH). Truth be told, dealing with all the various media owners that offer DOOH media can be rather daunting for a buyer like me. The reason for this is that the media owners have 'skinned the cat' a hundred different ways when it comes to their media offering to prospective advertisers. […]
NYC-based Perch, which has for several years been developing very clever interactive merchandising pieces for retail, has announced a $1.7 million seed funding raise and a high profile addition to its advisory board.Perch first came on my radar several years ago with an overhead projection system that turned an ordinary white merchandising table into a very nicely designed interactive lift and learn device. […]
The Council had a vigorous debate, as you will see if you watch the video. The West Hollywood City Council’s next regular meeting, will be on Monday, August 6, 2018 at 6:30 P.M. at West Hollywood Park Public Meeting Room – Council Chambers. […]