The Drum: Could the generation lost to the art of branding building be saved by the oldest medium in the world?
Now if the delights of DOOH don’t reignite the branding buds of today’s marketers and planners, I’ll eat my best socks. It’s certainly inspired iCrossing’s media strategist, Lauretta Wood who seeks programmatic perfection by joining outdoor with mobile. […]
Thu, Oct 26, 2017 at 12:46 AM