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Thursday, October 26, 2017 Thu, Oct 26, 2017

Wednesday, October 25, 2017 Wed, Oct 25, 2017

McDonalds launches delivery via interactive bus shelters in Milan (DSToday)

McDonald's is making a big splash in Italy with its online delivery service McDelivery. To promote the new service, the QSR teamed up with JCDecaux to launch three interactive DOOH bus shelters in Milan, according to an announcement. JCDecaux helped the restaurant decorate the bus shelters with McDonald's branded imagery including its iconic golden arches. […]

digitalsignagetoday.com
Wed, Oct 25, 2017 at 6:56 PM

Piccadilly Lights billboard returns: Cameras scan cars to deliver personalised ads (NetImperative)

The huge new screens will feature new cameras able to detect drivers and car models and stream adverts targeting individuals. The billboards were switched off last year for the hi-tech upgrade and the 790m² screen is due to be re-lit in October with test modes currently being displayed. And when they do get turned back on, hidden cameras will log make, model and colour of passing cars. […]


Wed, Oct 25, 2017 at 7:08 AM

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