Editors’ Picks

How out of home advertising helps brands build trust (Space and Time)

In a world where advertisers are focused on data and cost per lead there is a reason why big brands still opt for a giant out of home location. While we know the footfall is extremely high at Piccadilly, there is of course no click through rate and as with all outdoor media it is difficult to attribute leads and awareness to this particular site. […]

spaceandtime.co.uk
Sun, Nov 26, 2017 at 8:52 PM

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FBI: The FBI now has access to more than 6,700 billboards in 46 states

Allen: Outdoor advertising companies want to be good neighbors, they want to be good citizens, so they’re offering us space on their billboards at no cost to the public on a space-available basis. Over the past 10 years, 57 fugitives have been apprehended as a direct result of billboard publicity. […]

fbi.gov
Sun, Nov 26, 2017 at 8:40 PM

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JCDecaux wins advertising contract for tram shelters, trams and billboards in Melbourne (Media Week)

The contract, which was previously operated by HT&E (formerly APN News & Media) for the tram-shelters and APN Outdoor for the trams, includes 1,400 advertising panels on tram shelters and 450 trams (10% of which can be fully wrapped) as well as six light-rail billboards. The contract will commence on November 30 2017. […]

mediaweek.com.au
Sun, Nov 26, 2017 at 8:36 PM

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Is “Smart” Helping Your City? (Techco)

The IoT for People About Town. Once in town, smart cities already use digital signage to direct people around. This allows tourism boards and marketers to highlight a city’s upcoming attractions, or help direct people to whatever is on that day. […]

tech.co
Sun, Nov 26, 2017 at 8:29 PM

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Vanity Fair: Is the end of social media era near?

I certainly wish so [Ed]. Will a future generation look back and wonder, why a generation of humans believed in these platforms despite mounting evidence that they were tearing society apart—being used as terrorist recruitment tools, facilitating bullying, driving up anxiety, and undermining our elections—despite the obvious benefits and facilitations they provide? […]

vanityfair.com
Sun, Nov 26, 2017 at 6:02 PM

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Ebay’s OOH Ad Campaign Review: ‘Fill Your Cart with Colour’ (Signkick)

The campaign seeks to offer a new, more personalised eBay user experience, drawing on AI tech to create a more responsive web platform. OOH advertising plays a big role in this advertising mix. The world of ecommerce is increasingly breaking through into the world of outdoor advertising. […]

signkick.co.uk
Sat, Nov 25, 2017 at 2:31 AM

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What does the DOOH revolution mean for advertisers? (Campaign)

The DOOH revolution is not about hardware, it’s about software. First, DOOH is creating a disruption in the way we are buying media. We now have the ability to move towards selling an audience instead of only selling digital advertising panels. […]

Thu, Nov 23, 2017 at 11:04 PM

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JCDecaux aims at winning City of Sydney tender before making acquisitions of Australian OOH advertising companies (Mumbrella)

This week, JC Decaux won the Yarra Trams contract – which has now expanded, and agreed to revam Telstra’s payphones as part of a new partnership with the telco. These developments follow speculation of a potential merger between APN Outdoor and the French out of home giant. […]

mumbrella.com.au
Thu, Nov 23, 2017 at 11:02 PM

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How to build an effective digital wayfinding system in your venue (BroadSign)

While Google maps and online directories are useful tools, they’re only one piece of the wayfinding puzzle. Digital wayfinding solutions dig deeper to provide people with customized, up-to-date, interactive information. […]

broadsign.com
Thu, Nov 23, 2017 at 10:55 PM

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Australia: Telstra and JCDecaux to transform 1800+ payphones into DOOH advertising and connected community hubs (CMO)

1800 Telstra payphones across Sydney, Melbourne, Brisbane, Adelaide and Perth – about 11 per cent of the total network - will be updated with digital advertising screens over the next two years in addition to existing phone call and Telstra Air Wi-Fi network access capabilities. […]

cmo.com.au
Thu, Nov 23, 2017 at 10:43 PM

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Liverpool to approve 9 high-profile digital billboards to be installed by JCDecaux and Clear Channel Outdoor (Prolific North)

The city hopes this will generate £1.2m in income over the next 10 years. A report is to recommend that JCDecaux and Clear Channel UK are appointed to build and maintain the screens - this comes following a competitive tendering process. JCDecaux will manage 5 of the screens, including Mount Vernon and Sefton Street. […]

prolificnorth.co.uk
Thu, Nov 23, 2017 at 10:27 PM

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NEC to provide 60 cross-track projection displays for Exterion Media’s Hello London DX3 DOOH network in the London Underground (Installation-International)

The Cross Track projection solution comprises an NEC 14K lumen PH1400U projector enclosed within an NEC designed housing, projecting displays 4.5m x 2.4m in size. These displays are to be located at 15 different Tube stations within Zone 1 and Zone 2, starting at five of the Tube’s most popular stations, including Liverpool Street and Oxford Circus. […]

Thu, Nov 23, 2017 at 9:19 PM

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MediaPost: OOH is a big part of NYC’s international #TrueYorkCity campaign

JCDecaux is to run out-of-home ads in Boston, Chicago and several national shopping malls through mid-February, all designed to drive viewers to NYCgo.com. New York City media will cover all five boroughs and showcase the #TrueYorkCity hashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China. […]

mediapost.com
Thu, Nov 23, 2017 at 6:06 PM

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16:9: Video Walls Can Be Amazing Even With Very Low Rez LEDs: Exhibit A

The lion’s share of the buzz these days with LED displays is with the increasingly fine pitch modules that provide HD visuals even on outdoor jobs. But there’s a lot to be said for clever work that uses low-rez, anything but fine pitch, LED products to create a great visual experience. […]

sixteen-nine.net
Thu, Nov 23, 2017 at 8:15 AM

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Good versus bad data: why the source is everything in location-based advertising

How marketers derive location data can make or break an advertising campaign. So how can they ensure they are getting good quality location data at all times? In the third of a five-part series from The Drum and Verve on everything you need to know (EYNTK) about location-based advertising, we explore the differences between good and bad location data. […]

thedrum.com
Thu, Nov 23, 2017 at 7:49 AM

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