LDN Drive, the capital’s largest 48-sheet network, will reach 40% of Londoners each week by delivering 60 million impressions across 120 roadside digital screens in 29 boroughs. The launch features Campaign as LDN’s first brand partner. […]
The effectiveness of media investments is more important to advertisers than ever before. Almost every decision-maker appreciates measurable data, and case studies are a direct way to show measurable value of marketing efforts. Many local advertisers are particularly interested in testimonials or success stories of other local advertisers. […]
In my opinion, autonomous cars would make roads safer by preventing accidents caused by distracted driving. If a car can drive itself, it additionally allows the “driver” to take in the out- of-home ads around them with no other distractions. It will also boost the mobile and out-of- home strength as a pairing for all campaigns. […]
“The first thing I always do when deciding where to install a new digital display is locate the best vantage points. I also review foot traffic and ambient light patterns to ensure maximum exposure.” MARK GEIGER, Georgia World Congress Center. […]
To increase awareness of a new offering, foodora ran a dynamic, programmatic digital out-of-home campaign powered by Broadsign Reach in three German cities. The results? More than one million people were reached and foodora’s pickup option went from representing about four per cent of orders to around 15 per cent at some restaurants. […]
Someone will likely correct me, but this is the first time I at least remembering seeing one of those skinny, stretched LCDs with a full PC embedded inside – in this case for mass transport systems. The Taiwan industrial PC maker iBase has a new all-in-one 27.6-inch “railway-certified” bar-type panel PC, powered by a Pentium N4200 Quad Core processor and Intel HD Graphics. […]
TBS is a strong buyer of OOH, frequently purchasing outdoor advertising with sizable support for their television shows and sports programming. […]
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What are the most important factors an OOH media company should consider when choosing a sign supplier? What are some of the obstacles a builder could encounter when working on a project? What should an OOH media company expect from a structure supplier? […]
Data firmly places OOH at the top of the pile as a medium that can deliver measurable business effects. Poster campaigns are 27% more likely to make large shifts in brand effects and 72% more likely to increase brand consideration2 . OOH super-users on average see a 26% increase in profits . […]
The key to quick traction with any Outdoor Advertising prospect is asking brilliant questions. You need to be asking them specifically, “where does it hurt”. Then you are able to supply the needed help that only well executed Outdoor Advertising campaign can provide. […]
Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months. […]
The recognition of Out of Home media planning is typically diminished by what is often perceived as the simplicity of billboards. Yet, as OOH is more than vinyl wrapped faces, so too is the expertly planned Outdoor Advertising campaign. Some Advertising clients and OOH sellers, fail to realize the multiple factors considered when building a campaign. […]
HT @Huggett This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru. […]
Sponsored content. For networks with screens across states, countries and even continents, it can be difficult to ensure that messages are relevant in every location. […]