Out-of-home advertising planner may be the most under-appreciated position in the industry (OOHToday)
The recognition of Out of Home media planning is typically diminished by what is often perceived as the simplicity of billboards. Yet, as OOH is more than vinyl wrapped faces, so too is the expertly planned Outdoor Advertising campaign. Some Advertising clients and OOH sellers, fail to realize the multiple factors considered when building a campaign. […]
Fri, Jul 20, 2018 at 3:38 PM