Ad experts see out-of-home ad sector a natural next step for tech giant, but privacy advocates have concerns. As out-of-home advertising moves toward digital infrastructure and programmatic buying, speculation is rising that the time is ripe for the entry of a major tech player. […]
It’s not surprising that Facebook, Google, and all the other big tech companies are exploring the possibilities offered by the OOH market. Billboards have great reach and visibility and do not harvest any kind of personal data that can run afoul of privacy laws and regulations. […]
The folks over at the boutique retail tech and experience consultancy HighStreet Collective have launched what will be a quarterly report measuring the top 12 technologies that are currently being used in brick and mortar retail – showing what’s getting some traction and what’s just not happening. […]
“In looking at both outdoor and indoor signage, you have to recognize the differences in objectives and the audience to whom you are communicating.” BRYAN MESZAROS, CEO & Founder – OpenEye. “I’m finding that indoor signage is moving towards informational and data-driven screens like digital bulletin boards, directories, and dashboards. […]
With an initial focus on grocery, Popspots smart displays affix directly to existing checkout fixtures, and come equipped with the Popspots platform, which combines a product management solution and one of the industry’s fastest-growing digital out-of-home networks to help brands and retailers drive awareness, engagement and conversion directly at the point of purchase. […]
So you’ve received multiple Letters Of Intent (LOI) regarding the purchase of your company’s assets. Now what? What are the minimums you should look for in an LOI? […]
According to Gupta, one the biggest challenges that the OOH medium faces is unreasonable pricing. Gupta says that Delhi has become too expensive a market for a client to execute outdoor campaigns. exchange4media caught up with him to talk about the changes that one can see in the OOH landscape in the near future, his views on DOOH and more. […]
BENTONVILLE -- An outdoor advertising company will help reduce the number of billboards in the city by exchanging traditional signs with digital ones. Ashby Street Outdoor plans to remove 5,560 square feet of non digital advertising on 16 billboards and add about 1,967 square feet of digital space on seven billboards throughout the city. […]
Metrics on digital signage projects aren’t always that easy to find – sometimes, I think, because the results are shrug-worthy – but here’s an example of interactive directories going into a mega-mall and making a tangible difference in how people find their way around. […]
The US Open starts today in greater New York City, and what’s also opened is a tennis-focused Polo Ralph Lauren store on the grounds of the USTA Billie Jean King National Tennis Center. Integrator Media Services Worldwide has installed a two-storey high direct view LED in the main window of the store. […]
If you are still trying to wrap your head around the rationale for using 8K resolution in digital signage, you’ll be tickled pink to learn display manufacturers are starting to show large format 16K product. The Taiwan-based display firm Innolux will be showing off a 100-inch 16K S-UHD display at the end of the month at Touch Taiwan Display International 2018. […]
South Africa will be the first to roll out the global franchise. Ads2Trade will allow media buyers to create an audience optimised advertising campaign for clients. Media owners will also be able to market and sell their outdoor advertising inventory in a central, online location. […]
Aside from traditional OOH, digital out of-home (DOOH) is where political advertisers see the most potential. The past two years has seen a sharp increase in the number of static billboards turning digital, particularly in high traffic spots like malls, airports and subways. The expectation among digital strategists is that DOOH targeting options will increase in sophistication quickly. […]
Insider’s take: Expect to see more billboards on native american land as sign codes tighten. When regulations gets too onerous the Native American tribes see opportunity. This has happened with casinos and cigarettes and fireworks and now digital billboards. […]
Insider’s take: Keep your annual lease inflators to less than 2%/year or you’ll have costs which are rising faster than your ability to increase revenue. Same goes for ad contract renewals. You want to get what the market will bear but at least 2%/year to keep up with inflation. […]