TV, OOH Ads Said to Drive Online Search & Social Activity (Marketing Charts)
TV and out-of-home (OOH) appear to be the top-performing traditional ad types, with OOH proving the most cost-effective, per the report. The study measured consumers’ response to various offline media (and online banner ads) by way of an online national survey to determine the level of search and social activity spurred by these media. […]
Wed, Jan 17, 2018 at 7:47 AM