Editors’ Picks

Tips on how to use modern digital signage in retail (Retail Customer Experience)

New digital signage technologies are bringing together physical and digital experiences, combining entertainment with utility, engaging consumers and making traditional friction points frictionless. A few examples include: • Chili's and Red Robin are providing tabletop screens for ordering, payment and games, reframing 'wait time' through entertainment. […]

retailcustomerexperience.com
Tue, Sep 4, 2018 at 11:18 PM

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Innovative DOOH campaign case study: interactive ads for MLS in Target locations digital signage (DSConnection)

For Major League Soccer season (MLS2017), Go2 Productions was asked to create a soccer-based experience that would attract a crowd both throughout the daytime and also retain interest throughout the evening. The solution turned out to be an innovative use of LED tiles for an interactive soccer experience during the day with a projection mapping component to amp up the experience at night. […]

digitalsignageconnection.com
Tue, Sep 4, 2018 at 11:16 PM

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Irish whiskey industry warns ‘ludicrous’ restrictions on OOH advertising will damage tourism (Beverage Daily)

In practice, this means that nearly all outdoor advertising and directional signage for distillery visitor centres will be prohibited in dense urban areas such as Dublin or in busy provincial towns, argues the Irish Whiskey Association. […]

beveragedaily.com
Tue, Sep 4, 2018 at 11:09 PM

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MCDecaux awarded 20-year Tokyo advertising bus shelter contract

The contract covers the design, installation, maintenance and operation of advertising bus shelters in Tokyo (population: 13.5 million). It will notably enable MCDecaux to expand its advertising network in Tokyo's central districts, including Shinjuku and Shibuya. […]

nasdaq.com
Tue, Sep 4, 2018 at 10:47 PM

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Lamar acquires assets from PA-based Land Displays (Billboard Insider)

Insider’s Take – Link Media and Lamar have been very aggressive on the acquisition front. On the second quarter conference call Lamar said it had $100 million in acquisitions in letter or intent, under contract or closed year to date. Lamar has unused revolver capacity and an equity shelf registration available to continue finding acquisitions. […]

billboardinsider.com
Tue, Sep 4, 2018 at 6:40 PM

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Posterscope integrates consumer location data tools from Huq Industries to better target DOOH ad campaigns (Posterscope)

The partnership will see Huq’s unique geo-spatial research data integrated within Posterscope’s proprietary location platform, ECOS. […]

posterscope.com
Tue, Sep 4, 2018 at 4:41 PM

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OAAA’s plans for the rest of 2018

Re-charged by the Labor Day holiday, we’re ready for a busy, productive fall. Here’s what’s next: First, we Get Out of Home. On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. […]

specialreports.oaaa.org
Tue, Sep 4, 2018 at 8:30 AM

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Adomni’s online marketplace platform connects DOOH advertisers to IBO Billboard Operator inventory (PRNewsWire)

Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables its billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni's marketplace. […]

prnewswire.com
Tue, Sep 4, 2018 at 4:25 AM

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ClearVue solar glass tapped for bus shelters, outdoor advertising (RenewEconomy)

Perth-based building-integrated solar PV company, ClearVue Technologies, has signed a deal that will see its clear solar glass used to power “street furniture” such as bus shelters and outdoor advertising signs. […]

reneweconomy.com.au
Tue, Sep 4, 2018 at 4:21 AM

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Taipei City installs e-paper digital signage (DigiTimes)

An e-paper digital signage developed by Taiwan's E Ink Holdings (EIH) in cooperation with domestic partners has been adopted by the Taipei City Government, which has installed it at a road intersection of the city since September 1. The signage features an e-paper panel designed by EIH, a mechanical base developed by Green Ideas Technology and a parking app offered by Space4car. […]

digitimes.com
Tue, Sep 4, 2018 at 2:45 AM

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Why DOOH advertising has a vital role in smart cities’ future (media4growth)

We need to continue to evolve as a medium, and smart cities provide a great platform for OOH. We have the benefit of having assets in city centres, with the ability to connect to power and the internet. We are very excited to have started the process with InLink in the UK. […]

media4growth.com
Mon, Sep 3, 2018 at 8:02 PM

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FrontRunner Turns Storefront Windows into Digital Signage

DOOH advertising network and ad tech provider FrontRunner Technologies, based in Regina, Saskatchewan, joined DPAA this past spring. Nathan Elliott, FrontRunner's president, recently spoke with Mel Stott in this Digital Signage Pulse exclusive. Please tell us about the WindowFrontTM Matrix: what is it and how does it work? […]

Editorial
Mon, Sep 3, 2018 at 7:58 PM

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PATTISON Outdoor makes 225+ DOOH screens available for programmatic buying via Campsite platform (GlobeNewsWire)

Pattison has added its large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform. This makes more than 225 digital out-of-home products to be accessible through Campsite’s Outdoor Exchange. […]

globenewswire.com
Mon, Sep 3, 2018 at 6:30 PM

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The Drum: JCDecaux and Zaha Hadid Design install an unconventional digital billboard in London

Dubbed 'The Kensington', and located on the road from London to Heathrow, the DOOH structure takes the shape of a curved double-ribbon. Hadid is an award-winning architect famed for designing modern-style buildings. "The stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints. […]

thedrum.com
Mon, Sep 3, 2018 at 6:03 PM

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WSJ: Lamar retrains workers to handle digital billboards

Dwayne Mace has been a painter and a construction worker throughout his 37 years at Lamar Advertising Co. Now he’s a digital billboard repairman training the next generation of workers. “Everyone needs to be willing to adapt, or they will go the way of the dinosaur,” Mr. […]

wsj.com
Mon, Sep 3, 2018 at 5:16 PM

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