Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]
IBO Associates will now be able to select various products which compliment their OOH media sales strategies and deliver maximum campaign penetration to their rural, suburban and metro markets in an easy and understandable manner. PROGRAMMATIC ADVERTISING MADE SIMPLE. Programmatic advertising is widely used nowadays but can be technologically challenging for local businesses. […]
Much of the company’s heavy expansion is in China and India, meaning Stratacache is active in an area that that has some two-thirds of the global population. A “tier-two” city in China has eight million people, Riegel noted. “I would wager we will be at about 1,000 (employees) in the first quarter of next year,” Riegel said. […]
Latest weather reports are predicting close to a category 5 with winds around 145 mph. That would mean the worst storm we have had to prepare for in almost 20 years What’s Grey Outdoor doing to get ready? Pulling all our vinyls down cutting off the digitals and updating and preparing with all the insurance we need for the at-risk structures (non-conforming signs) and digitals. […]
To understand the real ROI of professional-grade digital signage, you must first know the true cost of displays. Many businesses have a narrow view of the cost of ownership and only think about the upfront expense. However, you also need to consider running costs, repairs, replacements and downtime. […]
OCTANE supplies powerful insights through new sources of transactional, geospatial, and digital behavioral data, providing enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI. […]
This agreement is set to add 240 Astral Digital large format and street furniture faces across Canada through Campsite’s programmatic platform. Launched in 2016, Campsite is a leader in innovative solutions for advertisers who want to expand their digital reach, optimize their strategies with data, and maximize their time by reaching several suppliers through only one platform. […]
The Federal Court of Australia (the Court) has made orders approving the despatch of the scheme booklet (Scheme Booklet) in relation to JCDecaux's acquisition of APN Outdoor Group Limited (APN Outdoor), by way of a scheme of arrangement (the Scheme). The Court has also ordered that a meeting of APN Outdoor shareholders be convened to consider and vote on the Scheme (Scheme Meeting). […]
Industry Consolidation Paves the Way for Digital Taxi Tops in 2018. The move will make Statements Media the only provider of Taxi Tops in both the Toronto and Montreal markets, as well as offering taxicab wraps in a number of smaller markets across Ontario including London, Kitchener-Waterloo and Mississauga. […]
Anytime a group consensus is required, the conversation and end goal can derail. My first question is, even though the industry feels there is a need, who will take the lead? Perhaps a group of professionals in the industry are brought together and charged with creating a standard that all need to follow. […]
Outdoor advertising is the ideal channel for building brand awareness on a vast scale, particularly for small or medium-sized fashion retailers. Then we come to the engagement levels associated with OOH, and particularly channels such as billboards. […]
3DiVi is a revenue-generating developer of 'human-centric' AI algorithms, that include face recognition, skeletal tracking, spatial understanding and object recognition. […]
Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the question: what is allowed under current rules? […]
Amusement Parks. Most amusement parks and theme parks allow outside companies to advertise within their gates. Walt Disney Parks and Resorts has a long history of partnering with outside brands. […]
As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in 2012. The first retail shop in Washington State opened in mid-2014. […]