Editors’ Picks

16:9: Outcome Health Settles Messy Legal Spat; Founders Kicked To Board of Largest DOOH Network in Healthcare

Chicago digital OOH media company Outcome Health has reached a settlement in a messy dispute with high profile investors, but the deal punts the two founders from their jobs. Founders Rishi Shah and Shradha Agarwal are now Chairman and Vice Chair of the Board of Directors, shifting from CEO and President respectively. A search is on for a new CEO. […]

sixteen-nine.net
Sun, Jan 28, 2018 at 7:32 PM

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What factors determine OOH advertising rates? (DOmedia)

We all know that billboard prices can vary widely, but what actually causes some billboards to be more expensive than others? There are lots of different variables that can impact OOH pricing. This post will explain what those variables are and why they matter. […]

blog.domedia.com
Sun, Jan 28, 2018 at 7:31 PM

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Samsung Insights: What digital signage can do for your campus

Many universities and colleges have the population, services and infrastructure to rival big towns or small cities, and digital signage is proving a particularly effective tool for communicating happenings to everyone on campus. […]

insights.samsung.com
Sun, Jan 28, 2018 at 7:10 PM

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Understanding the Parts of a Digital Signage Network: DSE 2018 Seminar March 28

Digital signage is not only about the initial design, but also about the integration of all of the individual products that go into a network so that everything works together in harmony. […]

Sun, Jan 28, 2018 at 7:07 PM

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OOH Regulatory Roundup January 26, 2018 (Billboard Insider)

Three regulatory issues to review this week. CBS Pittsburgh reports Lamar and the Pittsburg Mayor have failed to reach a compromise on the Mount Washington sign and both sides have presented their arguments in court. Lamar contents that the sign is in accordance with city law. […]

billboardinsider.com
Sun, Jan 28, 2018 at 6:46 PM

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A Look at the Philadelphia Eagles’ Successful OOH Campaign (PIWorld)

Philadelphia Eagles football fans sometimes get a bad wrap. After all, throwing snowballs at Santa Claus doesn’t make for great impressions. But the Eagles are part of the culture here; and diehard and casual fans alike are euphoric about the upcoming Eagles-Patriots Super Bowl showdown. […]

piworld.com
Sat, Jan 27, 2018 at 8:15 PM

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5 Reasons to Celebrate Your Brand Anniversary with Out-of-Home Advertising (Clear Channel Outdoor)

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. […]

blog.clearchanneloutdoor.com
Sat, Jan 27, 2018 at 7:50 PM

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ISE 2018 to host Digital Signage Summit February 7, 2018 in Amsterdam (AVInteractive)

The half-day conference, on the morning of Wedesday 7 February, aims to give participants insights into trends and the strategies of the industry’s brightest, most talked about and controversial minds. The 2018 ISE Digital Signage Summit will focus on the shift in the digital signage value chain. […]

avinteractive.com
Sat, Jan 27, 2018 at 7:46 PM

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Nancy Fletcher: From Palm Springs to Anytown, USA, signs are part of our culture (Desert Sun)

On the day Oscar nominations came out (a billboard movie got seven nominations), I was thinking about a waitress from Palm Springs. Naomi Parker Fraley, the real Rosie the Riveter, had died at age 96. Her lengthy obituary in The New York Times was worthy of rock stars or heads of state. […]

desertsun.com
Fri, Jan 26, 2018 at 7:29 AM

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16:9: Get Smart With Automated Digital Signage Applications

Guest Post: Debbie DeWitt, Visix We all want to be smart. Debbie DeWitt The word smart means showing quick intelligence, but can also mean socially elegant and sophisticated. […]

sixteen-nine.net
Fri, Jan 26, 2018 at 6:51 AM

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How Smart Cities Are Creating New OOH Opportunities For Marketers (GeoMarketing)

Emerging smart city initiatives 'are an incredible emblem of urban progress,' says Loom Media's Jonathan Schulhof. […]

geomarketing.com
Thu, Jan 25, 2018 at 6:00 PM

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Can digital signage, kiosks catch up to 5G? (DSToday)

If you're finding it hard to keep up with the pace of artificial intelligence and the Internet of Things, don't expect it to get easier. At left, moderator Sue Marek of SDxCentral poses questions about 5G to Cristiano Amon of Qualcomm, Qi Lu of Baidu and Hans Vestberg of Verizon during a CES keynote presentation. […]

digitalsignagetoday.com
Thu, Jan 25, 2018 at 5:51 PM

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Warc: OOH advertising claims significant business results

The use of out-of-home in advertising campaigns can significantly boost growth in profits and market share while also gaining new customers, a new study suggests. Industry analyst Peter Field, commissioned by OOH media agency Rapport, examined 147 case studies of effectiveness advertising and marketing campaigns from the IPA’s Effectiveness Awards Databank. […]

warc.com
Thu, Jan 25, 2018 at 5:49 PM

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Mobile + OOH = Better Together: Viewpoint (Mobile Marketing Mag)

The latest Magna numbers as always, sent media land scrambling to see how their medium is faring compared to others. Out of home (OOH) has been doing well, with steady 3 per cent growth globally and Digital OOH predicted to enjoy strong growth close to the pace of online. […]

mobilemarketingmagazine.com
Thu, Jan 25, 2018 at 5:45 PM

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Out of Home Advertising is Cheaper Than Facebook Ads (Billboard Insider)

If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. […]

billboardinsider.com
Thu, Jan 25, 2018 at 7:46 AM

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