Editors’ Picks

Canadian OOH association COMMB hires DOmedia to to develop new software for managing OOH audience data

The new analytics suite will offer COMMB members detailed audience information at the face level with mapping capabilities and a project briefing interface to facilitate and streamline the planning of OOH campaigns. COMMB buyer and seller members are actively involved in the software development to ensure that the analytics suite meets their needs. […]

commb.s3.amazonaws.com
Thu, Oct 18, 2018 at 6:11 PM

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CFO Dana Tunks reveals some of BroadSign’s inner workings (Medium)

In 2017 Broadsign went through the process of becoming SOCII and ISAE 3402 compliant. SOC II and ISAE 3402 are audits designed to ensure that SaaS service providers are securely managing data in the interest of client privacy. It’s critical from a customer standpoint because it shows we’re committed to implementing strong business practices and controls that ensure the safety of customer data. […]

medium.com
Thu, Oct 18, 2018 at 6:10 PM

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Sydney Morning Herald: APN Outdoor boss Warburton calls it quits as JCDecaux takes over

APN Outdoor Group chief executive James Warburton is leaving the billboard company less than a year into his role, after a successful takeover by global giant JCDecaux. The former Network Ten chief executive and V8 Supercars boss has worked at the outdoor advertising business since January 22. […]

smh.com.au
Thu, Oct 18, 2018 at 6:09 PM

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Innovative 3-Sided digital billboard from Formetco installed in Atlanta (OOHToday)

The digital billboard includes two 25’x48’ opposing panels, joined by a 25’x9.5’ section, to complete a continuous three-sided display that spans more than 100 feet. The three-sided billboard adorns the Cobb Galleria Centre property along highway I-285 and faces the new SunTrust Park, home of the Atlanta Braves. […]

oohtoday.com
Thu, Oct 18, 2018 at 5:29 PM

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The Cincinnati billboard taxman is defeated (OOHToday)

The Cincinnati Billboard tax has been a concern for all in OOH. The City of Cincinnati attempted to ‘shake down’ the local OOH Industry to assist in City budget shortfalls. Not going to happen says an Ohio judge who issued a ruling yesterday. […]

oohtoday.com
Thu, Oct 18, 2018 at 5:25 PM

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Day 2 of the Carolinas’ 2018 OAA Convention (OOHToday)

Kicking off the morning, first speaker Chris Clews, author of “What 80’s Pop culture Teaches Us About Today’s Workplace,” did just that: Clews shared movie quotes, song lyrics and lines from a book in the 1980’s, tying all of it back to life and preparing us for better understanding in today’s workplace. Following Clews, Kelly Wirges of ProMax Training and Consulting. […]

oohtoday.com
Thu, Oct 18, 2018 at 5:22 PM

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TV and radio owner MediaWorks reportedly circled by Aussie OOH ad operator QMS (Stuff)

The Australian said ASX-listed advertising company QMS Media was said to have put a takeover proposal to MediaWorks owner Oaktree, that was now under consideration. Investment bank UBS had been acting as QMS adviser on a deal that would also see it take over cinema company Hoyts, according to the rumour, with a private equity firm also involved. […]

stuff.co.nz
Thu, Oct 18, 2018 at 8:14 AM

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In Memoriam: Lyle Bunn, digital signage industry analyst, consultant extraordinaire (ICXA)

The name at the very top of that list was Lyle Bunn, and that first call I made to him to introduce myself and to develop a background understanding of the digital signage industry was the first of many long talks I had with Lyle over the years. […]

Thu, Oct 18, 2018 at 7:40 AM

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The Drum: How OOH media and tech companies are dealing with latest data regulations

Advertisers are now hamstrung by legislation such as GDPR, to use established data points such as cookies to target media placements. However, increases in the amount of digital signage on the market, along with developments in artificial intelligence, have prompted many to speculate that out-of-home (OOH) media may be the latest format to benefit from the digital revolution. […]

thedrum.com
Wed, Oct 17, 2018 at 11:58 PM

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How data is changing the way APN Outdoor sells OOH advertising (CMO)

APN has undergone a brand transformation. How extensive was this shift? It was pretty much a completely new brand. […]

cmo.com.au
Wed, Oct 17, 2018 at 5:54 PM

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Outfront Media’s brand refresh: what they offer advertisers today (MediaVillage)

Over the last four years, we've seen how brands' needs have evolved in the digital era, and our out-of-home (OOH) offerings have evolved with them. While we once offered a blank canvas to deliver a brand's message, today we are taking that initial concept one step farther. […]

mediavillage.com
Wed, Oct 17, 2018 at 5:21 PM

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Highlights of the Advertising Week New York (MediaVillage)

Big data has taken a big beating this year, especially with the recent Twitter and Facebook hearings. This is changing the way many consumers interact with brands. The questions more and more consumers are asking are: who are you, why should I trust you and what are you doing with my data? […]

mediavillage.com
Wed, Oct 17, 2018 at 5:12 PM

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What to expect from this year’s Video Everywhere Summit (Cheddar interviews Barry Frey)

DPAA President and CEO Barry Frey tells Cheddar about the forthcoming conference. The annual event will bring together more than 900 delegates representing brands, agencies and digital out-of-home networks. Digital out-of-home advertising is seeing overall spending growth. […]

cheddar.com
Wed, Oct 17, 2018 at 5:03 PM

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Know and assert your billboard zoning rights (Billboard Insider)

Don’t be shy about asserting your rights if a zoning or planning board doesn’t follow the rules. That’s the lesson of Borough of Castle Shannon vs Steel City Billboards. Insider talked with Steel City Billboards owner Mitchell Fowkes. […]

billboardinsider.com
Wed, Oct 17, 2018 at 5:28 AM

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The Carolinas OOH Convention (OOHToday)

OOH Today is attending the joint Convention of the North Carolina and the South Carolina Outdoor Advertising Associations here in beautiful Asheville and at the nationally known, century old resort hotel, The Grove Park Inn. The day started with a golf tournament at the Hotel’s historic golf course built in 1926. Golf greats Hogan, Varden, Snead, Nicklaus, and Palmer have played there. […]

oohtoday.com
Wed, Oct 17, 2018 at 4:32 AM

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