The outdoor industry needs to fix industry-wide measurement and become more sophisticated in providing advertisers with creative solutions, APN Outdoor’s new CEO James Warburton has said. […]
The Australian out-of-home sector will continue to be a great place to be in 2018. The appetite for a truly broadcast medium with growing audience, which advertisers can target using digital ad serving technology, will remain undimmed; though the double-digit growth over the last several years is likely to slow. Small format will be big business. […]
The thinking behind Musicbed’s hypertargeted out-of-home campaign was to use billboards, subway posters and windows to send messages to top creatives like Barton F. Graf’s Gerry Graf, 360i executive creative director Frank Cartagena and Wieden + Kennedy creative director Caleb Jensen, among others. […]
Launched in July 2017, the Seedooh platform provides campaign delivery reporting for both digital and traditional OOH formats and is a worldwide first of its kind. The business is managed in Australia by CEO Tom Richter (right in photo) and director of partnerships Joe Copley (left). […]
Catalyst Outdoor has divested a majority of its assets to Lamar and Clear Channel Outdoor in order to focus on developing non traditional structures nationwide. The terms of the transactions were not disclosed but Sign Value’s Paul Wright, who has familiarity with the Catalyst assets that were divested estimated the transaction values combined to be between $85 and $95 million dollars. […]
The show attendance surpassed 80,000 this year, a 6,500 increase from the previous year. If you weren’t able to make it, don’t worry, we’ve got you covered. Scouring the internet, we gathered ISE blogs, videos and podcasts to make you feel like you were right on the show floor. […]
There is a palpable nervous in advertising land, as the agency landscape becomes more fragmented, complicated and confusing. Taking a step into the future, how will the agency landscape change? More specialised agencies will encroach the market place. […]
“I don’t know what agency or consultancy to go to anymore.” A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. […]
A capacity crowd was on hand at the State Transportation Building on Thursday, Feb. 8, when the Massachusetts Department of Transportation’s (MassDOT) Office of Outdoor Advertising reviewed an application to install multiple “digital urban panels” at four MBTA stations. […]
D.C. Council member Jack Evans (D-Ward 2) proposed legislation that would have benefited an outdoor advertising company after the firm offered a paid summer internship to his son, according to documents obtained by The Washington Post. Communications between Evans, a 27-year veteran of the D.C. […]
With the digital signage industry continuing to grow at a rapid rate, predicting its trajectory is far from straightforward. Ian McMurray enlists the help of the industry in trying to determine where it’s heading Have you heard of “Just Walk Out” technology? […]
Public and private entities eligible for public service announcements (PSAs) have paid the Outdoor Advertising Association of South Carolina (OAASC), which represents large and smaller outdoor advertising companies, for PSA billboards and signs statewide, records show. […]
In an SEC 8-K filing dated February 9th, it appears that iHeart Communications and the Lender group, representing $20 billion in debt, may be very close to a deal. […]
Ask a consumer what Panasonic means and they’ll probably say tablets or computers or cameras. If you’re in the out of home advertising business Panasonic means Digital Billboards. […]
We’re several years into a plan to squeeze digital out-of-home advertising dollars out of all the real estate controlled by the MBTA. Odds are, you saw a digital OOH ad on your way to work today, promoting a ski trip or a breakfast sandwich, or what have you, and didn’t think twice about it. […]
