Thursday, December 12, 2019

Editors’ Picks

Saturday, December 7, 2013 Sat, Dec 7, 2013

US Ad Market: ‘Modest Growth’ Outlook Implies Big Shift Is In How Advertising Is Defined

On the eve of the Madison Avenue’s major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued an update of his ongoing advertising model, reaffirming “modest growth” for 2014, but also questioning the underlying definition of what constitutes “advertising” in an era of accelerated technological change. […]
Sat, Dec 7, 2013 at 4:08 PM

Friday, December 6, 2013 Fri, Dec 6, 2013

Thursday, December 5, 2013 Thu, Dec 5, 2013

Mobile Display Advertising Is As Messy And Confusing As Ever

The bad news is that despite some deals and consolidation, performance and prices are still uneven, tracking is tough, and mobile display advertising is as complicated as ever. Mobile ad companies promise everything to buyers or sellers, or both. Every company says it has the secret sauce, the best data, the latest targeting technologies, the greatest automated selling and buying platforms. […]
Thu, Dec 5, 2013 at 1:40 PM

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