The Drum: How OOH media and tech companies are dealing with latest data regulations
Advertisers are now hamstrung by legislation such as GDPR, to use established data points such as cookies to target media placements. However, increases in the amount of digital signage on the market, along with developments in artificial intelligence, have prompted many to speculate that out-of-home (OOH) media may be the latest format to benefit from the digital revolution. […]
Wed, Oct 17, 2018 at 11:58 PM