Peerless-AV will exhibit a range of digital signage products on the Digis booth (S-24A) at Integrated Systems Russia (ISR), October 24 to 26, 2018 at the Moscow Expocentre, Pavilion Forum. The company will show a 55-in Xtreme outdoor display, featuring impact-resistant safety glass and optical bonding. […]
Here are five reasons why you need to enter your digital signage installations and innovations. 1. Recognition from an industry-leading publication. […]
If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of work? […]
An advertiser’s CPM (cost per 1,000 views is typically $2 for billboards, compared to $5 for drive-time radio and more than $20 for prime-time television. Out of home is as great a value today as it was in 2005. Look at this April 2018 CPM analysis by PJ Solomon. […]
Since 2004, Esprit Digital has been manufacturing unique, affordable, ultra-reliable screen solutions for any application. All over the world the company's highly stylized digital furniture can be seen in underground metros, rail stations, airports, ticket halls, bus stops, retailers, sports stadiums, leisure arenas and shopping centers. […]
SEC filings by Creative Realities show the solutions provider is buying Allure from Christie Digital out of money it hopes to raise through an offering of common stocks and warrants. I go into rapid eye-blink mode when I read SEC filings (I did not miss my calling as a securities lawyer), so I am quoting this verbatim. Some of you will understand it. […]
Physical location is only one piece of the puzzle. Access to signage in shopping malls, office buildings, quick-service restaurants and other high-traffic areas is ideal, but networks must be capital-efficient and have the necessary media support resources in place to achieve long-term success. […]
Based on historical tobacco and alcohol advertising spend, the emergence of the cannabis industry is projected to create over $3 billion in advertising need by 2025. Assuming that OOH carves out a 10% share of this demand, this represents a potential $300mm+ OOH opportunity by 2025. […]
Bidooh, a UK digital billboard advertising platform, has struck a deal to use up to 3,000 screens across central and eastern Europe in a sign that its Minority Report-style technology is taking off. Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. […]
Car manufacturer since 1898, the Renault Group is an international multi-brand group. Present in 134 countries, the Groupe Renault sold nearly 3.8 million vehicles in 2017, a record year. Groupe Renault, Nissan Motor Company and Mitsubishi Motors represent the world’s largest automotive alliance. […]
A pair of entrepreneurs who were inspired by the film Minority Report have signed a deal to roll out their futuristic billboard technology across Europe. Abdul Alim and Shaz Mughal launched Bidooh in 2014. They created technology that uses facial recognition cameras within billboards to identify characteristics from passersby, such as their age or gender. […]
Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. […]
CHALLENGES: VSBLTY/Tyson were looking to generate more engagement and sales in the frozen foods section of the store. To do this, a few issues needed to be overcome: 1. Displaying a visual/interactive message on a freezer door without blocking any other brand product facings. […]
Lawyers who successfully argued that a new local billboard tax violates the First Amendment will explain the case at the OAAA Legal Seminar in New York City on November 14. […]
Judge Curt C Hartman would have none of it in yesterday’s ruling striking down the billboard tax. Cincinnati’s billboard tax ordinance included an unusual provision that Lamar and Norton called a “gag order:” “The tax shall not be stated or charged separately from the rent or other consideration paid by an advertiser . . […]