Agency insider: OOH will get a bigger ad spend share when we start selling audiences vs placement (OOHToday)
The path to significant growth will come when the currency of our industry becomes audience first, placement second. We can’t talk to our clients about buying OOH as an audience as long as we still have media owners selling media that is non audited or still using DECs. […]
Thu, Nov 1, 2018 at 6:51 PM