Editors’ Picks

OOH collaboration produces nationwide promotion of the medium, legal wins and standards, best practices (OAAA)

Here are some of the ways we are collaborating for mutual benefit: The OOH industry launched a massive ad campaign a month ago, generating global publicity, buzz among media influencers, and testimonials. Soon after the Cincinnati City Council enacted a billboard tax in late June, Norton Outdoor Advertising and Lamar Advertising Company sued the city on constitutional grounds. […]

specialreports.oaaa.org
Mon, Nov 5, 2018 at 5:53 PM

Permalink

Billboards and out-of-home adverts are more relevant than ever in the digital age (City A.M.)

The out-of-home (OOH) market is thriving, and drawing in more players. Media group Global recently acquired three OOH operators, giving it almost 35 per cent of market share, while tech giant Google is moving offscreen and into physical space by entering the outdoor media markets in Germany and Asia. […]

cityam.com
Mon, Nov 5, 2018 at 5:39 PM

Permalink

OUTFRONT Media’s Third Quarter 2018 Results (Stockhouse)

Revenues of $414.2 million; Operating Income of $78.9 million; Net income of $46.8 million, $0.33 per diluted share. Adjusted OIBDA of $129.3 million. AFFO of $86.4 million, $0.61 per diluted share. […]

stockhouse.com
Mon, Nov 5, 2018 at 5:38 PM

Permalink

UK-based DOOH ad agency voodooh joins DPAA

voodooh is a 100% independent DOOH company producing innovative, award-winning campaigns, specialist project delivery and consulting services for media owners and brands. DPAA is a global digital out-of-home marketing association. […]

dp-aa.org
Mon, Nov 5, 2018 at 5:26 PM

Permalink

How to design ads for digital billboards (Billboard Insider)

How are digital billboard designs different from static billboard designs? A static board is nice to get the general idea but add a digital design added to your marketing arsenal and you can do countdowns, feeds, in some cases where DOT allows animation. This can also cure the customer need to put everything on a board with multiple ads in a rotation. […]

billboardinsider.com
Mon, Nov 5, 2018 at 5:12 PM

Permalink

Insider: Netflix’s $150 million acquisition of Regency billboards may not be a good deal (Billboard Insider)

But why not just rent the Sunset Strip billboards forever? Apple does that with an iconic billboard in San Francisco. Insider calculates that for $150 million, Netflix could have rented the 32 Sunset Strip faces for almost 15 years at a rent of $25,000/month without the headaches and distractions of being an owner. […]

billboardinsider.com
Mon, Nov 5, 2018 at 5:06 PM

Permalink

Overview of recent court cases involving “free speech” in transit ads (Billboard Insider)

Free speech advocates are trying to chip away at transit-ad policies banning messages that could cause trouble. Transit authorities defend ad limits as necessary restraint for safety and well-being of passengers and employees. […]

billboardinsider.com
Mon, Nov 5, 2018 at 4:57 PM

Permalink

The Irish Times: Alcohol advertising to be banned near schools from November 2019

State’s first health-related alcohol legislation will restrict cinema and outdoor advertising. Alcohol advertising will be banned within 200 metres of a school, crèche or a local authority playground from November 2019. […]

irishtimes.com
Mon, Nov 5, 2018 at 7:58 AM

Permalink

Branded Cities and clients named top Out-of-Home campaigns at Ad Club of Toronto’s 7th annual OOH Showdown

DOOH ad operator Branded Cities, in collaboration with its clients, has won two awards at Advertising Club’s 7th annual OOH Showdown competition held at the Sheraton Hotel, Toronto. The competition recognizes and honours the best and most innovative Out-of-Home campaigns executed in Canada over the past year. […]

Mon, Nov 5, 2018 at 7:22 AM

Permalink

François-Xavier Pierrel appointed Chief Data Officer of JCDecaux (GlobeNewsWire)

The Data Division was created in May 2018 and reports to the JCDecaux Executive Board. It operates at an international level to transform outdoor advertising and the company by drawing on data collection, analysis, modelling and use. […]

globenewswire.com
Mon, Nov 5, 2018 at 4:07 AM

Permalink

DOOH advertising in the age of heightened regulation (Video, 6:31, by Cheddar)

At last week's Video Everywhere Summit in New York, Cheddar's Tim Stenovc caught up with Andreas Soupliotis, Founder & CEO Hivestack to discuss DOOH advertising in the age of heightened regulation. […]

cheddar.com
Sun, Nov 4, 2018 at 9:02 PM

Permalink

Geopath’s Kym Frank recaps New York Digital Signage Week (Podcast by Convergent Week)

Corey and Kym discuss New York Digital Signage Week (NYDSW), ‘Coffee and Controversy’ at Google’s NYC office, the Digital Out of Home Ad Council group which met at NYDSW. They also talk about Geopath the company, out-of-home, and a meeting that took place between them at Geopath’s office in New York. […]

Sun, Nov 4, 2018 at 9:01 PM

Permalink

Early bird specials for DSE 2019 are now available

Full list of of special pricing for conference sessions, events and packages. Early bird specials are available until February 15, 2019. […]

digitalsignageexpo.net
Sun, Nov 4, 2018 at 9:00 PM

Permalink

Infocomm 2019 June 08-14, Orlando, Florida

InfoComm is the largest event in North America focused on the pro-AV industry, with 1,000 exhibitors, thousands of products, and 44,000 attendees from 110 countries. […]

infocommshow.org
Sun, Nov 4, 2018 at 8:57 PM

Permalink

Lamar’s exec reviews the evolution of OOH advertising (Cheddar)

John Miller, Head of Sales & Operation at Lamar Advertising, joined Cheddar to discuss the transformation he's seen in the out-of-home ad industry. […]

cheddar.com
Sun, Nov 4, 2018 at 8:53 PM

Permalink