Co-founder of laser projection company Lightvert claims he has the key to the future of out-of-home advertising
On a recent night in London, behind King's Cross railway station, an ordinary-looking van has an extraordinary-looking pole sticking out of its roof. The 20-metre mobile mast, claim its creators, is the future of outdoor billboard advertising; a new, disruptive technology in a field that - LED video screens notwithstanding - hasn't strayed too far beyond basic precepts of paper plastered to wood. […]
Tue, Mar 20, 2018 at 7:17 AM