Krupp joins Billups from Kinetic North America, a WPP company and the largest OOH agency in the North America. As CEO, he oversaw four offices, 110 employees and over 200 clients. During his tenure, billings grew 20% and Kinetic was the most awarded domestic OOH specialist agency. […]
The cost of removing a billboard and restoring a property to pre-existing condition can be substantial if you are putting a billboard in an area with poor soil or in an area that might be subject to improvements. A landlord might try to use a pre-existing conditions clause to extract rent concessions. […]
For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. […]
Martin Sorrell’s sudden exit from WPP marks a shocking end to the career of a chief executive who through sheer force of personality made it the world’s biggest advertising firm. WPP did not give any details of the allegation and Sorrell denied the charges, initially saying that he understood the need to investigate. […]
“Tennessee’s statutory and regulatory framework for ‘billboards’ presents an irrational, unnecessary, and overly expansive restriction on the constitutionally guaranteed freedoms of speech and expression,” said Cato’s 21-page brief submitted to the US Sixth Circuit Court of Appeals. […]
Worldwide pressure is increasing to protect consumer data. Advertising relies on data analysis – including out of home media — to match ads to audiences. This data, gleaned from cell phones and other devices, is anonymous and aggregated, not personal. […]
The Swedish branch of global advocacy group, Reporters Without Borders, working with Stockholm-based agency Åkestam Holst, has been altering billboards in Google Street View so the Outdoor Advertising in the Google Streetview features quotes critical of world leaders. They call the project “Billboards Beyond Borders.” Photoshopped images, uploaded to Streetview,. […]
New research is suggesting confidence in the durability of commercial display products will mean the numbers of them will grow, per location, by 20 percent over the next three years. A new report from the Audiovisual and Integrated Experience Association (AVIXA) and PMA Research says that growth will happen even though replacement cycles for displays are getting lengthier. […]
In this book, you will: • Read Retail Technology and In-Store Media Use Cases • Explore Out of Home Media and Retail Technology Innovation • Discover the Growing Role of Out of Home Media in Advertising • Get Tools on How to Increase Advertising Attribution and Engagement • Learn About Technology’s Impact on the Future of Advertising and Media “Mark Boidman informs readers that out of home media is more impactful and contextually relevant with data... […]
New York's Times Square Arts and the Advertising Club of New York are again recognizing ad-related artistry with an exhibition on a Times Square billboard for October. This year's Midnight Moment Partnership celebrates the 15th edition of Advertising Week New York. […]
12:00 pm Registration & Light Bites. Registration Opens. 1:00 pm Welcome to Video Everywhere, plus findings from DPAA’s Canadian Strategic Media Planners Study. […]
Kevin Reilly, Chairman and President – $3.7 million consisting consisting of stock ($3.3 million) and non-stock compensation ($600,000). Sean Reilly, CEO – $4.4 million consisting of stock ($3.3 million) and non stock ($1.1 million). Keith Istre, CFO – $3.1 million consisting of stock ($2.6 million) and non stock ($500,000). […]
Media company Here, There & Everywhere (HT&E) has rejected a bid for its out of home division Adshel from outdoor advertising mogul oOh!media. Neither company have disclosed what the bid was, but HT&E says the offer did not adequately reflect the value of Adshel. […]
Supplementing a TV buy with OOH advertising is an excellent way to reach that core group of high-income millennials who may be missing television advertising. Additionally, it’s an excellent way for subscription-based video services to reach the Cord Cutters, Shavers, and Nevers with their newly released original series for the next big binge. […]
A customized messaging strategy entails segmenting the media content into two main categories: bank-related and non-bank related. A good rule of thumb: Bank-related should represent 75 percent of the content and non-bank about 25 percent. This is a good content mix to highlight products and services, without being too pushy. […]
