I measured the results I had with the billboard versus the results I had with Google Adwords. The results were very surprising. Billboards – $0.0011 per impression ($440.00 for a huge double-sided billboard for one week). […]
One of the buzziest impressions from the recent GITEX trade show in Dubai – a very large, by the looks of it moderately crazy variation on CES – was the way, way, way over-the-top ETISALAT booth – with the telecoms company having LED everywhere, and a flying car (only kinda sorta – it appeared to be a very expensive balloon). […]
Place Exchange’s acceptance into the organization, following the NAI’s stringent vetting process, reflects the company’s commitment to responsible data collection and its use for digital advertising. […]
- Allure is a leading provider of content for digital menu boards in QSR and theaters; - Acquisition provides CRI with proprietary analytics and scale economies; - 2018 estimated pro-forma revenue of $35 million, and 2019 EBITDA accretive. […]
Cutting-edge signage helps to improve the overall customer experience in multiple ways. Animated maps can aid with navigation, dynamic timetables allow for real-time updates on arrival and departure times, and advertising upcoming changes to service keeps people informed. GPS tracking is another part of life we’re all familiar with. […]
The zone consists of four different sections that each have specific goals. The Discovery Area aims to showcase different products from various stores, inform clients about multiple promotions and help them find a store inside the mall (wayfinder). The Entertainment Zone dedicated to children has a multi-functional interactive table that allows them to play about a dozen fun games. […]
Selling anything is hard work. In most lines of work, salespeople get a bad reputation. To counter this reputation and make yourself better at sales, I urge salespeople to do the following: Listen to needs, fill those needs, and provide excellent service. […]
According to the OOH & experiential marketing panel at The Drum Future of Marketing conference, advertisers are still a long way off from taking full advantage of OOH's potential. “We still see around only 20% of screens that have full motion capabilities, actually using full motion creative” said Sophie Pemberton, strategy director at Talon Outdoor. […]
Across all categories, OOH performed within the top 3 of all media studied. • Despite a lower share of the average media budget, in most categories, OOH delivered higher RROI than the other media analyzed. • When the share of spend on OOH was increased, the performance of the other media in the mix was also improved. […]
Marketers are still overinvesting in short-term activation such as search and social media, and the report identifies what it calls a "brand gap" because of underinvestment in brand-building. […]
Out of Home (OOH) amplifies other media with the highest attribution given to digital channels, boosting the business effects of any online advertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role in enhancing brand trust. OOH also boosts brand’s stature and fame when added to TV, Print and Radio. […]
Some OOH agencies continue to be in denial by not demanding standards for accurately determining 3rd party performance metrics where OOH operates – in the field. Field performance audits almost always discover non-compliance items that our clients use to accurately adjust impressions and request the appropriate credits and make goods. […]
Creating ads for mobile versus OOH was actually an easy transition because they are more similar than they are different. Both mediums are a very quick read, so you have to adhere to the same impact principles. […]
First of all, you need to be skilled at multitasking. There are always multiple campaigns for different clients — all at different stages — taking place at the same time, so you need to be able to handle complexity without getting overwhelmed, and be able to jump back and forth without skipping a beat. […]
Here’s a most recent list of State Outdoor Advertising managers compiled by the National Association of Highway Beautification Agencies. ALABAMA: Mark T. Waits, Assistant State Maintenance Bureau Chief Alabama Department of Transportation. […]