Editors’ Picks

The Drum: Twitter’s new digital out-of-home campaign in Times Square

Twitter has rolled out an out-of-home campaign in New York City’s Times Square to promote the fresh, irreverent tone of voice of its flagship @Twitter account. Twitter will showcase actual tweets from the account on light-up billboards in Times Square. The tweets aim to reflect the ‘lighter, more conversational nature’ of the Twitter brand, according to a press release. […]

thedrum.com
Thu, Nov 29, 2018 at 3:45 PM

Permalink

How to use taste in digital signage (DSToday)

This is part three of a series analyzing the senses in digital signage. This final part analyzes how taste can improve your digital signage and the importance of staying on top of multi-sensory technologies. Last but not least is taste. […]

digitalsignagetoday.com
Thu, Nov 29, 2018 at 2:55 AM

Permalink

How to use digital signage in real estate business (DSToday)

Make sure your clients see how locals live there and let them imagine their future life in this environment. Improve your open house tours using the real estate digital signage Digital signage for real estate agencies can be very useful in optimizing your home tours scheduling. […]

digitalsignagetoday.com
Thu, Nov 29, 2018 at 2:54 AM

Permalink

Philippine-based startup AdMov uses facial detection tech to show DOOH ads in rideshare cars

Using tablets placed inside Transport Network Vehicle Service (TNVS) vehicles, AdMov’s technology first determines a rider’s age and gender, then uses that information to show them ads that matter more to them. Ads from beauty and makeup brands may only be shown to women, for example. AdMov intends to expand its services to buses and regular taxi services. […]

pageone.ph
Thu, Nov 29, 2018 at 2:01 AM

Permalink

Stephen Freitas analyses OOH ad trends (Billboard Insider)

Out of home (OOH) has maintained unbroken quarterly growth since the second quarter of 2010. OOH growth in the first two quarters of 2018 has been on par with Real GDP. We’ve seen the biggest growth in Retail, Political (up 13% this year), and Insurance. […]

billboardinsider.com
Wed, Nov 28, 2018 at 7:34 PM

Permalink

The Drum: Out-of-home must learn the lessons of online advertising as it adopts programmatic

Advertising’s oldest format – out of home – is fast moving into its programmatic future. Digital OOH isn’t even that new, it has now scaled, and it was over four years ago the medium saw the launch of real-time trading. While this remains a relatively small part of the out of home market we expect and hope for it to grow fast, and for good reason. […]

thedrum.com
Wed, Nov 28, 2018 at 7:32 PM

Permalink

How to achieve the optimum exposure for an out-of-home campaign (Mediatel)

By Kinetic's Jennie Roper. Studies assessed people's emotional responses to the ads they had seen a lot, the ads they hadn't seen as much, and the ads they hadn't seen at all. This provided us with an exposure curve that built to a peak of between 9 to 12 exposures and then began to wear out at 13 to 16 exposures. […]

mediatel.co.uk
Wed, Nov 28, 2018 at 7:31 PM

Permalink

Predictions for OOH industry from Vistar Media CEO (Billboard Insider)

1) Amazon will extend further into OOH looking at in-app activity and purchasing, and also tracking the connection between that OOH ad exposure and mobile transactions. As Amazon invests more into this space, we expect to see the proliferation of more shelf-level screens, and other major ecommerce players following suit in 2019 to build out their own end to end marketing solutions. […]

billboardinsider.com
Wed, Nov 28, 2018 at 7:30 PM

Permalink

The death of the High Street: Could this year’s peak season be the last chance for UK retailers? (ITProPortal)

In recent years, and in 2018 especially, innovations such as the Internet of Things (IoT) and Artificial Intelligence (AI) have completely transformed the way brands are engaging with their customers. […]

itproportal.com
Wed, Nov 28, 2018 at 7:06 PM

Permalink

The outdoor advertising merger spree continues as QMS and MediaWorks explore joining forces (Australian Financial Review)

ASX-listed company QMS has struck a cooperation agreement to explore a potential merger of its Kiwi out-of-home advertising business with New Zealand-based television, radio and interactive media company, MediaWorks. Sources told this column the new entity would be 60 per cent owned by MediaWorks' hedge fund owner Oaktree and 40 per cent by QMS Australia. […]

Wed, Nov 28, 2018 at 7:04 PM

Permalink

Current Trends in NBA and NHL Arena Renovations (Arena Digest)

Capital One Arena added new digital signage, as well as a new sound system and 3D digital projection system. In Nashville, the Predators (NHL) continued their Bridgestone Arena upgrades by installing additional LED lighting, a new sound system, LED signage, and an upgraded control room. […]

arenadigest.com
Wed, Nov 28, 2018 at 6:52 PM

Permalink

The deadline to enter the 2019 OBIE Awards is Dec 14

Eligibility for the 2019 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2018 calendar year (January 1 through December 31). Identical advertisements entered in any previous OBIE Awards competition are ineligible. […]

obieawards.org
Wed, Nov 28, 2018 at 6:46 PM

Permalink

Winners of OMA’s Q3 2018 Creative Collection competition (BandT)

Best creative execution and Q3 Grand Prix: Campaign: ‘Yoplait “Y” Words’. Advertiser: Lion Drink and Dairy. Creative agency: AJF Partnership. […]

bandt.com.au
Wed, Nov 28, 2018 at 2:14 AM

Permalink

How NEC can help integrators to succeed in QSR and Retail AV markets (Commercial Integrator)

The challenges in the retail AV and QSR markets are no secret: In an economy built on consumption yet shifting to online sales, getting foot-traffic into stores is vital to the sustained health of these businesses. And that’s where eye-catching digital solutions come in. […]

commercialintegrator.com
Wed, Nov 28, 2018 at 2:08 AM

Permalink

16:9: Ryan Croft of TransitScreen On Making Content That Moves People

This is inadvertently turning into transit digital signage month on this podcast, having spoken lately with CHK America about epaper transit signs and just last week with Roadify, which aggregates data from transit systems. […]

sixteen-nine.net
Tue, Nov 27, 2018 at 11:14 PM

Permalink