The Bossier Press Tribune reports that Bossier Parish Lousiana has scheduled a December 19 meeting to adopt an ordinance regulating billboards and cell towers. The town currently limits billboards just to commercially-zoned districts. Here’s a link to the Bossier Parrish meeting agenda which discusses the change. […]
D'Andrea, Hatch, Denyer, Nugent, Sahadi, Volkenant, Singh, Balazs. McKay, Powell. […]
Effective immediately for the calendar year 2019, IBOUSA will have a new application for companies that are interested in providing products and services, with a few tiers to help more participate. We also recognize and appreciate the group was grown on the backs of the existing vendor associates who we value highly. […]
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign-powered global network of screens and MobPro’s mobile advertising platform. […]
Increases in the amount of digital signage on the market, along with developments in artificial intelligence, have prompted many to speculate that out-of-home (OOH) media may be the latest format to benefit from the digital revolution. The eMarketer report cited above suggests that OOH’s share of overall ad spend will soon drop. […]
Some US LED sign manufacturers started making noises a couple of years ago about competing manufacturers – especially those from China – were selling product that did not comply with US Federal Communications Commission (FCC) regulations. […]
Outdoor advertising will grow 2.7% to £964m; and cinema advertising, which will rise 1% £187m. The growth in digital ad spending is coming predominantly from small and medium-sized businesses, with larger advertisers becoming “circumspect” about increasing digital investment. […]
Clear Channel International is the London-based international business division of Clear Channel Outdoor Holdings (NYSE: CCO). CCI’s Chief Customer & Revenue Officer Stefan Lameire sat down with Digital Signage Pulse to share the latest developments and his outlook for the nearest future. What markets does Clear Channel International serve? […]
In 2010 we made a huge investment in launching MOVE. Eight years on, with 50% of OOH revenue coming from our digital network, we are taking the next big step, investing in a methodology to measure digital signs. This year, we also built an automated briefing and proposal platform. […]
Turns out the screens are as bad as the germaphobes expected – with fecal material traces (aka poop) showing up on every screen tested. Among the nasty stuff found on screens: Coliforms, Staphylococcus aureus pseudomonas, Listeria, Enterococcus faecalis, Proteus and Bacillus. […]
“There’s a house of cards going on with the amount of fake traffic and monetization going with that. The infrastructure to target and slice audiences has also been weaponized. […]
"... The larger question is whether the measurement companies will keep supporting an industry status quo that is incentivized to sell as many ad impressions as possible, knowing that consumers are avoiding ads. […]
The out of home advertising will appear on the A61 approach to Leeds, targeting motorists travelling in both direction along the inner city route. They will measure 12.6m wide by 3.24m high, reaching around 1.77m adults every fortnight. […]
Broadcaster MediaWorks is exploring a potential merger with ASX-listed QMS Media's New Zealand outdoor advertising business. QMS said it has signed a heads of agreement for the proposed merger which is subject to final binding terms and conditions. The deal would create a new entity offering radio, television, digital and out-of-home advertising in New Zealand. […]
The convergence of audiovisual solutions (AV) and IT technologies and processes has been a topic of conversation for several years – but, it seems, almost exclusively among AV professionals. Among IT professionals? Not so much. […]