“AI will enable performance measurement and self-optimization of content in real time…” STEVE DAWSON, VP, Emerging Experiences – SapientRazorfish. “AI is a tool. The technology can inform placements, planning, message delivery, storytelling and attribution. […]
On November 8, wildfire destroyed homes of seven employees of Stott Outdoor Advertising in northern California. Two other Stott employees who evacuated are now back in their homes, with longer (hopefully temporary) commuting routes to work. In response to the destruction, Stott General Manager Jim Moravec created a GoFundMe account to help affected workers. […]
In what seems like a slightly-odd partnership, Leyard (and Planar, which it acquired) have forged a partnership with a competitor to build up its LED display capabilities in the sports and entertainment market. […]
Guest Post: Sean Matthews, Visix The old saying goes “All roads lead to Rome” and if “Rome” is an informed, engaged audience, and digital signage is your vehicle, it’s really just a matter of which path you want to take to get to your destination. […]
Jennifer Berardo attended the OAAA Legal Seminar in November. In her three years at Price, Meese, Shulman & D’Arminio in New Jersey, most of her legal work has involved billboards. Ms. […]
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The Finalists have been selected by 28 judges for the 2019 Digital Signage Awards, run in conjunction with Sixteen:Nine. The Winners and High Commendations will be presented on the evening of Feb. 6 at the Compagnie Theater in Amsterdam, which puts it in the middle of ISE. […]
The app tracked her as she went to a Weight Watchers meeting and to her dermatologist’s office for a minor procedure. It followed her hiking with her dog and staying at her ex-boyfriend’s home, information she found disturbing. “It’s the thought of people finding out those intimate details that you don’t want people to know,” said Ms. […]
As part of the overhaul, the 14 projectors currently used in these stations will be replaced with nine, new, ultra-high definition LED screens, creating new possibilities for digital advertising while significantly reducing the STM network’s energy consumption. The size and technological capabilities of the screens will allow advertisers to have a greater impact than ever before. […]
Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. […]
Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. […]
A big sign that says “Sale” is not going to cut it anymore. Digital signage is dynamic and attention-grabbing. It gives any store a modern look while offering a major upgrade over static signage. […]
OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. This audience was raised as “digital natives,” never knowing a world without advanced tech — and digital advertising is commonplace in their “connected” brand experiences. […]
An insider look at how they run their business, including how they: Plan for growth and execute new strategies; Build a well-functioning sales team with the right tools; Engage audiences and develop relationships with advertisers; And more... […]
Waymo, Alphabet's autonomous vehicle company, launched its taxi service in Arizona this month, and at least one analyst believes it could generate over $100 billion in revenue by 2030. […]