More cities will join in accepting LED digital billboards in their jurisdictions, as they understand the environmental, safety, and aesthetic advantages of the technology. Therefore, look for cities to amend their codes to permit such signage, often through cap and replacement and similar exchange agreements. […]
The campaign, which recently won MediaPost’s Digital Out-of-Home Award for best use of programmatic, leveraged Samsung’s first-party data to drive considerable lifts in foot traffic, consideration and purchase intent. […]
Conference – March 26-29 | Exhibit Hall – March 27-28 Las Vegas Convention Center | North Hall 200+ Exhibitors | Keynote | Sessions | Free Workshops | Lunch Discussion Groups. […]
Integrated Systems Europe is the world’s largest exhibition for AV and systems integration professionals, a location where markets and people come together to collaborate, learn and do business. The 2019 edition will attract over 1,300 exhibitors and 80,000 attendees, making it the biggest ISE so far. […]
Conference: June 8-14, 2019. Exhibits: June 12-14, 2019. InfoComm 2019 is the largest professional audiovisual trade show in the United States, with thousands of products for audio, unified communications and collaboration, display, video, control, digital signage, home automation, security, VR, and live events. […]
Aria Resort, Las Vegas, NV. Discounted Registration Fee before Friday, February 22, 2019. OAAA / Geopath Member $1,325 / person. […]
Shenzhen: February 21-23, 2019. Shanghai: September 18-20, 2019. […]
As we enter 2019, retail experiences will become increasingly immersive with high quality content being distributed through a combination of augmented reality, virtual reality, and mixed reality. […]
The financial sector of the past seemed reluctant to adopt too many changes to their business models too quickly – they wanted to be seen as steady and reliable, something people can count on. But expectations have changed. After the 2008 banking crisis, public trust took a steep downturn and the finance world had to make abrupt changes to the way they do things. […]
There’s probably a few billion impressions unsold on a given month. In terms of national scale it’s pretty large. I always tell people our business is not supply constrained. […]
A lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. The place of blockchain in advertising. To start off, blockchain ad platforms are really different because of the information storing capacities. […]
"... We decided not to go after all of the markets, some for regulatory reasons and some for quality of asset reasons. We settled on the ones that for Lamar are the highest quality REIT qualified assets. […]
iHeartMedia has a succession plan in place to spin off its outdoor advertising business once it emerges from bankruptcy, it was announced on Friday. The company currently owns 89.1 percent of Clear Channel Outdoor Holdings, but will fully separate when the restructuring process is complete in the new year. Once iHeartMedia emerges, William Eccleshare will become CEO of CCOH. […]
1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice. It just takes one. One billboard, in one city, with a message can travel the globe in an instant. […]
All the ways the self-driving future won’t come to pass. Self-driving cars are coming. Tech giants such as Uber and Alphabet have bet on it, as have old-school car manufacturers such as Ford and General Motors. […]