Lowell Simpson, HIRED, as Executive VP, Chief Information Officer, OUTFRONT Media, NYC. Previous- -Mediacom, CIO, NYC 7+ yrs. […]
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By Vistar Media CEO Michael Provenzano. The Omnipresence of Video Will Shape 2019. Expect FAANG and Commerce Giants to Take OOH Advertising to the Next Level. […]
Link Media Outdoor has grown rapidly over the past year with $138 million in acquisitions including Waitt Outdoor, Key Outdoor and Tammy Lynn Outdoor. Link’s parent company has $117 million in cash and access to public debt and equity markets so you can expect Link to keep growing. […]
Visual Art implemented a solution consisting of two channels: wayfinding and marketing. These are combined and shown in different installations, strategically placed through the department store. Elevators, escalators, entrances and aisles – over 70 screens were installed, to cover all the main strings and areas. […]
What was common place 20 years ago, clients and agencies rarely have the budget to support market rides any longer. The long-term effect of compromised OOH placement may not be so obvious. In the short-term, it inflicts a wound to the advertiser. […]
In July, Caixin reported that Focus Media would receive a“strategic" investment worth 15 billion yuan ($2.2 billion) from Alibaba affiliates. The completion of the deal means Alibaba (China) Technology, Alibaba Group's e-commerce and IT subsidiary, now holds 5.28% of Focus Media, according to a statement published Tuesday. […]
STRATACACHE has acquired an all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. As part of the acquisition, the company, formerly known as POPSCREENS, is now called Scala China. […]
Deeper personalization, faster speeds and more precise tools. 5G will force publishers and advertisers to rethink their content strategy, saying that the “improvements brought on by 5G will … lead to a convergence of connected places (e.g. in car or at a sporting event) and AR (from mobile to something like programmatic DOOH) that will deliver this content in exciting new ways. […]
Lamar Advertising Company LAMR is making concerted efforts to incubate its business and increase market share in the U.S. outdoor advertising business. Amid increasing popularity of this advertisement medium, on account of technological advancements in the outdoor segment and its wider reach, the company's focus to expand market share is a strategic fit. […]
Experts believe that the arrival of 5G will be the breakout moment for IoT devices, and if that’s true, it’s going to transform every digital billboard into an IoT device capable of interacting with customers and relaying back their interest — from time to time. […]
Through its agency, Universal McCann, Toyota Turkey teamed up with local digital OOH supply-side platform Awarion and European programmatic platform Platform161 to make its campaign messaging dynamic, targeted and relevant to the consumer. […]
Current manual solutions (used by OOH operators and ad agencies) are not sufficient to complete the shift of serving impressions to specific locations in specific time slots. The programmatic solution is about technology fundamentally changing the capability of out of home as a channel. We’re on the cusp of the next leap in tech capability. […]
Dick Estus, Formetco's Mr. 300, is featured in the first of many Legacy Interviews to come in 2019. […]
New Orleans has more than 2800 pieces of out-of-home ad inventory, generating more than 394 million impressions every week. New Orleans was founded in 1718. New Orleans was once the capital of French territory in America. […]