According to Provantage, the Protrack Platform provides verified VAC (Visibility Adjusted Contact) metrics — an international standard in Out-of-Home media audience measurement. […]
Catherine Douglas Moran, Reporter. Instacart announced Wednesday an expanded partnership with The Save Mart Companies that includes bringing Caper Carts to select Save Mart and Lucky stores. […]
Lamar CEO Sean Reilly says TV’s troubles are an OOH win. Our local business is so strong that we are undoubtedly taking share from TV. Who watches the local TV news anymore? […]
The headline: IGEL and LG Spearhead a Dynamic Digital Signage Revolution with New LG CreateBoard Display Solutions, Powered by IGEL OS This announcement got ... […]
For as long as I have been knocking out Sixteen:Nine posts, people have been debating what to call this industry – as not that ... […]
The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. The expanded ad inventory supply also includes advertising served to 7 million users vis a vis the carrier's "T Life" app, as well as a partnership with CTV platform Plex. […]
The growing role of Digital Out-of-Home and Programmatic Innovation in today’s Omnichannel mix. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]
Anna Bager on why the just released MRC standards are a great thing for out of home: In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we seized, and a huge step forward for our industry. […]
Space Invaders "World Defense" 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT XLabs Takes Home Top Award NEW YORK, May 1, 2024 -- The Out of Home Advertising Association of America (OAAA), the trade group representing the out of home (OOH) advertising industry, has revealed the winners of the 82nd annual OBIE Awards. […]
It’s never a good thing when a city’s mass transport authority sends a note to passengers to concede the real-time information screens at stops ... […]
The volume of announcements lately about retailers launching their own media networks is staggering, as is the diversity of operators. I just saw a ... […]
LG is targeting cruise ship digital signage growth, including in-room screens, interactive touch screens, and outdoor displays. […]
OAAA 2024 OOH Media Conference, Carlsbad, California Opening Keynote: Anna Bager, President & CEO, OAAA. Tuesday, April 30, 2024 Welcome to the 2024 OAAA OOH Media Conference. […]
As expected in many industry circles, electronics giant Samsung is now competing directly with CMS software companies through its new-ish VXT cloud-based platform, even ... […]
This document represents the first phase to publish Standards for the measurement of Out-of-Home (OOH) Media Audiences intended to foster a common core of metrics that can be applied across the full expanse of out-of-home media, as well as provide for comparability to other measured media. […]
