Mineral water brand Volvic is running 3D programmatic digital out-of-home campaign at London Underground stations (Retail Innovations Hub)

For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will see Touch of Fruit Sparkling 3D cans popping out from digital screens. The experience includes digital outdoor ads situated in close proximity to stockists, encouraging consumers to discover the new sparkling fruity flavoured drinks at their earliest convenience. […]