Small businesses want OOH advertising to be affordable, measurable and creative (Billboard Insider)

During yesterday’s The Power of Local OAAA webinar (accessible to OAAA members) Corey Elliott EVP of Local Market Intelligence at Borrell and Associates said there are 4 things small businesses want out of home companies to know. Be Affordable. No matter who you are be affordable…they want you to know that they have smaller budgets. […]