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JCDecaux France acquires Abri Services Media, street furniture specialist in France’s Grand-Ouest region (Globenewswire)

JCDecaux SA (Euronext Paris: DEC), has acquired Abri Services Media by its subsidiary, JCDecaux France. Abri Services Media is a French street furniture player operating under the Abri Services brand in France’s Grand-Ouest region (Brittany, Pays de la Loire and Nouvelle-Aquitaine). Abri Services Media, founded in 1969, is a family-owned company with 76 employees. […]

globenewswire.com
Tue, Dec 15, 2020 at 12:10 AM

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Sharp NEC Display Solutions Europe integrates with Intuiface software and Nexmosphere sensors to deliver store capacity management solution (AVInteractive)

Sharp NEC Display Solutions Europe is joining forces with Intuiface – the only no-code software platform dedicated to the delivery of interactive digital signage – and Nexmosphere – a market leader in interactive sensors and controls for retail – to deliver a capacity management solution for retail digital signage. […]

avinteractive.com
Tue, Dec 15, 2020 at 12:10 AM

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Digital signage trends for 2021 from Icon Multimedia

Despite the pandemic, digital signage has continued to move forward, adapting to the imminent needs of customers. New business opportunities have arisen, such as the use of Digital Signage circuits to promote solutions such as capacity control in establishments, control of social distancing or the use of masks. But what does 2021 hold in store for us? […]

iconmm.com
Tue, Dec 15, 2020 at 12:10 AM

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Indian agency Times OOH helps brands garner maximum ROI at Mumbai Airport during the festive season (Economic Times)

Outdoor advertising agency, Times OOH helped the recently concluded Diwali shopping festival at the Mumbai international airport featuring Amstrad, Amazon, Sony, Godrej Interio and Van Heusen, gain visibility among commuters. […]

brandequity.economictimes.indiatimes.com
Tue, Dec 15, 2020 at 12:08 AM

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Branded Cities launches new digital sign at New York City’s “Crossroads of the World”

Branded Cities (“BC”), an Out-of-Home media company, and The Durst Organization, a commercial and real estate company, have signed an exclusive agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and 43rd Streets in midtown Manhattan. […]

brandedcities.com
Tue, Dec 15, 2020 at 12:08 AM

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16:9: LED Is The Primary Architectural Design Feature In This Shanghai Coach Store

This is a new immersive retailing store in Shanghai, run by the handbag and accessories brand Coach. Details are limited, but what I found on Linkedin says this is Coach’s first immersive digital store,  in Shanghai IAPM, which is an upscale mall. […]

sixteen-nine.net
Tue, Dec 15, 2020 at 12:08 AM

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Forbes’ Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021

Brad Adgate, Independent Media Consultant. Three prominent global ad agencies, IPG’s Magna, Publicis’ Zenith and WPP’s GroupM released their ad spending forecast for 2021 and an update on their ad spend estimates for 2020. With the pandemic and economic recession that began in mid-March 2020, the ad market plunged not only in the U.S. […]

forbes.com
Mon, Dec 14, 2020 at 11:04 PM

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US digital billboard manufacturer Daktronics says revenues declined by 27% but company remains profitable (Billboard Insider)

Reece Kurtenbach, CEO, Daktronics . Revenues are down but the company stayed profitable due in part to expenses cuts. Here are the highlights from the earnings release and earnings call. […]

billboardinsider.com
Mon, Dec 14, 2020 at 11:01 PM

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Ad inventory of restobar DOOH network UB Media can now be bought programmatically via Broadsign, Hivestack and Vistar platforms

MONTREAL, December 2020 – Indoor media company UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar. […]

dpaaglobal.com
Mon, Dec 14, 2020 at 8:17 PM

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VP of programmatic DOOH platform Vistar Media reviews the year 2020 (The Ad Club Insider)

Lucy Markowitz, VP of National Sales (US), Vistar Media. How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. […]

club-insider.com
Mon, Dec 14, 2020 at 8:14 PM

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CEO of JCDecaux-owned platform VIOOH describes the role programmatic is now playing in DOOH advertising (New Digital Age podcast, 38:05)

In a year when OOH was arguably the sector most hit by the pandemic, the discussion covers areas such as how advertisers have used programmatic OOH to cope and the huge creative leaps the technology is enabling advertisers to make in OOH. […]

newdigitalage.co
Mon, Dec 14, 2020 at 8:13 PM

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Ocean Outdoor connects its ad inventory with DOOH and Mobile buying platform Sage + Archer to enable programmatic OOH campaigns

The integration allows agencies and advertisers to buy trigger-led, audience based programmatic campaigns on Ocean screens across the United Kingdom. Through the Sage + Archer platform, DOOH campaigns can be enriched with mobile data and campaigns. […]

oceanoutdoor.com
Mon, Dec 14, 2020 at 8:08 PM

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These technologies can help boost the retail sector in 2021 (Ingram Micro)

Pro AV—Digital signage can significantly impact retail sales, especially when combined with cameras or sensors that drive messaging specific to nearby shoppers. Digital signage can also be integrated with POS software to drive messaging for products on sale or at low inventory levels. […]

imaginenext.ingrammicro.com
Mon, Dec 14, 2020 at 8:00 PM

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Why Your Billboard Company Needs a Strong Online Presence (Billboard Insider)

By Scott Bell, CEO, Bell Media. Building a stronger online presence will help you generate new sales opportunities and improve your close win rates. Top 3 Reasons Why Your Billboard Company Needs a Strong Online Presence. […]

billboardinsider.com
Mon, Dec 14, 2020 at 7:36 PM

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Archaeologists in India found a billboard dating back to 5 – 3000 BC (Billboard Insider)

Dr. Saikrishna Gajavelly is the Founder and CEO of MERA HOARDINGS. You may know that billboards started in ancient India. […]

billboardinsider.com
Mon, Dec 14, 2020 at 5:04 PM

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