Rich Zecchino, VP and General Counsel, Adams Outdoor . “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to run my advertisement because it’s free speech. Our billboard structures are our property. […]
Moving Walls’ founder and CEO Srikanth Ramachandran recently spoke at DMWF Asia on the topic “Is Offline Media The Biggest Driver Of Online Engagement?” presenting how Moving Walls’ vision was inspired by the big screen. Sci-fi hits like Blade Runner and Minority Report predicted a future where AI-powered and highly personalised screens would interact with audiences. […]
TORONTO December 16, 2020 — Captivate, North America’s leading location-based digital video network, today announced the launch of Captivate | Ride — a strategic sales representation partnership with Portl Media, the in-car entertainment for the sharing economy. […]
Pete Buttigieg is known to support big infrastructure spending, to support transit, and to focus on climate change. President-Elect Biden plans to nominate former South Bend Mayor Pete Buttigieg as transportation secretary, replacing Elaine Chao of President Trump’s Cabinet. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There is a long history of very large companies of all descriptions finding their way into the digital signage industry, but they have tended to come in with fanfare and then exit quietly out a side door. […]
Lamar is suing a township in Pennsylvania that allowed another sign company (PTM Signs) to build “welcome signs.” Actually, Lamar claims, these signs are billboards that circumvented the zoning process (Lamar et al v. Township of Robinson). […]
The U.S. government’s Federal Emergency Management Agency (FEMA) has put together a partnership with the big OOH/DOOH media company Lamar Advertising Company to show emergency alerts on its many digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. […]
POOH: Out Of Home folk have been getting increasingly excited about the programmatic goldmine for some time. OOH excels for broadcast/cover/fame, loved by creatives for the simplicity of thought it demands, but it can also target hyper-locally and digital displays can be timed. […]
Like Roger Sterling in Mad Men and everybody in 2020, I’m wondering when everything is going to get back to normal. Will it be when 70 per cent of the population has been vaccinated? Will it be after the ceremonial binning of the fabric masks? […]
In 2020, data and how we use it has seen a fundamental transformation in tracking and planning both audience location and OOH campaigns. Group Strategy Director, Sophie Pemberton, comments, “The Ada Covid reporting dashboard has been one of the most effective and valuable tools we have produced as a business this year. […]
Benoit Dejean, Programmatic Media & Partnership Director at Croud. What are the biggest opportunities, and challenges, for DOOH in 2021? The biggest opportunity for digital out-of-home has been its continuous growth that we’ve seen in the market. […]
What role will digital signage play in the post-pandemic world and when will people be ready to touch again were just two of the topics covered in “Digital Signage Download,” a session held during the AV Network Nation virtual event. Hosted by SCN’s Megan A. […]
By Eric Seigler, Nanolumens . The coming months will be crucial to the airline industry in assuring passengers that not only is it safe to fly but that information can be quickly and effectively delivered to them. One of the ways to disseminate that information is through digital platforms, some of which already exist and others that are being added daily to transportation hubs across the world. […]
Even though things were largely weird and unpleasant, the creativity of the OOH industry shone through all over the world. We saw billboard and OOH ads that moved us, that made us laugh, and that reminded us that we were all in this crazy time together, and would make it through together. […]
Gavin Wilson, Chief Revenue Officer at VIOOH chats about the various ways in which brands can optimize their OOH media processes to gain more traction from their overall OOH spends in 2021: Given that programmatic is a relatively young industry, I’m someone who’s lucky enough to have been at the front of this evolution for some time. […]
