South Korean start-up Vtouch is a developer of virtual touch technology. The technology uses the camera on displays to recognize the eyes and hand tips of users. The used the idea that the hand pointing at an object and the direction of the eyes when doing so is arranged into a straight line. […]
The Jan. 2021 Direct View LED Special Report by Sixteen:Nine is now available for free download. There are no strings attached. […]
Panasonic says that it is planning for other ways to engage with the community—including a virtual event—and will reveal its upcoming plans over the next few months. "We respect the decisions of each of those in our community and appreciate the commitment and support that Panasonic has provided to AV professionals across the world," said Joé Lloyd, senior director of communications at AVIXA. […]
More details are starting to emerge about STRATACACHE’s intentions for that microLED production facility the company is spinning up in Eugene, Oregon. The new factory, reports microled-info, will be a complete microLED production line, from epiwafer (on 300 mm silicon wafers), through transfer process and to final module assembly. […]
Craig Barber, vice president at Posterscope USA. With options limited, brands have turned to out-of-home (OOH) advertising, which has enjoyed a disproportionately large percentage of the cannabis advertising share. Nearly half of all ad spend to promote cannabis businesses went to this sector in the first four months of 2020. […]
“For more than three decades, Hall Research supplied cutting-edge video distribution, switching, scaling, conversion and control systems,” the Hall Technologies announcement says. “Fueled by solving customer needs, Hall Technologies has embraced the rapid evolution of the AV industry. […]
It’s not uncommon for a business to get digital signage in place, tell X employee that they will be taking responsibility for this. Employee X is busy enough, they get the initial signage up and then revert back to their other priorities and their digital signage rolls on unconsidered in the business as long as there is content up on the screens. […]
By Brian Gorg. We are often asked why customers should spend the extra money to install a commercial display rather than use a consumer TV that can be bought at a fraction of the price from the high street.There is a saying that fits very well in this scenario – “Buy cheap, buy twice”. […]
By Brian Gorg. Doom and gloom seems is all around us with different store closures and retailers going into administration. To the extent where some think that high street retail is dead. […]
Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year. Stephen has been a competent and classy act. Look no further than the farewell remarks he gave at an online OAAA roast last week. […]
By Michael Katz. Allow me to share my professional experiences, which include working over the past 35 years in the following industries: film/video production, data storage and backup, network and telecom, video managed services; AV design and integration, and digital signage. […]
By Kevin Gephart. Last week I wrote that persistence is the key to selling out of home. But relevance is important as well, because persistence without relevance is annoyance. […]
By Casey Binkley. Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act. With stay-at-home orders mandated by governments at the beginning of the year, travel fell to an all-time low, and the world’s busiest metropolitan areas became ghost towns. […]
By Christie Massey, EMC Outdoor. COVID’s effect on Out of Home media has waned significantly since the initial changes and has stabilized for the last several months, albeit at lower levels. As of the most recent mobility reports general US traffic is around 90-95% compared to expected baselines for the time period. […]
By Nadia Cameron. Recent Location Based Marketing Association global trends report shows areas of investment for location-based marketing. Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found. […]
