Foris Outdoor has switched on its first 20 digital out-of-home roadside screens for brands including the COI, Sainsburys, Virgin Atlantic, the BBC, White Rabbit Pizza Co and Lucky Saint, the alcohol-free beer. […]
DOOH Audience Planning Tool Combines Location and Consumer Data with Browsing Behaviour, Enhances Targeting and Measurement Capabilities. […]
The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the only taxi operator using EVs. […]
A quick look at OOH advertising’s impact on other marketing channelsA lot of people talk about multichannel or omnichannel marketing these days but rarely do those conversations hone in on the impact that one channel can have single-handedly across a brand's entire marketing mix. […]
This (at end of post) is a very good conceptual video from LG that shows how its transparent LED film could be used in large private and public spaces like shopping malls and airports. There are, unfortunately, more conceptual visuals out there from LG than actual installs, it seems, but they do exist – like this one in Singapore and this one in Sweden. […]
COMMB caught up with dentsu’s Moira Gilderson, VP, Associate Media Director and Tariq Ali Qasim, Supervisor Print & OOH Media Investment to hear what they had to say about OOH. We’ll dive into why dentsu uses OOH, their thoughts on static vs. digital, the power of creative and some strategic innovations leading OOH and DOOH. […]
ELIGIBILITY REQUIREMENTS: Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company. Eligible campaigns must have been posted between January 1, 2020 and December 31, 2020. The campaign must have featured a purely local advertiser - no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market. […]
We measured visits to prove DOOH’s effectiveness at driving results via a Lift Analysis. STRATEGY & TACTICS − Flight Date: July 13, 2020 to August 30, 2020 − DOOH Impression Buy: Establish & increase Harnois brand awareness in multiple Quebec markets. […]
by Judy Mottl. Movie rental provider Redbox, coin cashing machine operator Coinstar and Five Star Food Service, a convenience services provider, may all be different businesses, but the three share one big goal: to monetize their self-service devices whether it's a kiosk or a vending machine. […]
By Cathy Resmer. You won't find any outdoor advertisements in Vermont — the Green Mountain State outlawed them in 1968, one of only four states in the U.S. to do so; the others are Hawaii, Alaska and Maine. […]
I was on a call yesterday talking about how some of the most interesting work we’ve seen lately in digital signage probably looks pretty boring to people outside the industry – notably the use of queue management software for safer shopping. […]
Systems Contractor News and AVNation will hold the online Digital Signage Event on March 4th. This virtual show will showcase the latest innovations in digital signage solutions and feature speakers from the AV industry. […]
Ovation Hollywood is one of the country’s busiest and most acclaimed shopping centers spanning 463,000 square feet. The signage at the property is unprecedented with its reach of consumers including the property’s hallmark Highland Nose Billboard. […]
AP. The state Bureau of Cannabis Control on Thursday ordered billboard companies to stop selling space for cannabis marketing and take down existing ads on roads that cross state borders. Previously, such ads were only banned within a 15-mile radius of the California border. […]
By Kirsten Nelson. “From the audiovisual side, to understand the environment in which the video will be placed in leads a whole different art direction as to how they create the information that they want to distribute for their client,” Richardson says. […]
