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JCDecaux wins a 10-year contract with ViaQuatro to operate Line-4 advertising in the São Paulo metro becoming the largest Metro media company in Brazil (Globenewswire)

Paris, September 21st, 2022 – JCDecaux SA (Euronext Paris: DEC) has been awarded a 10-year contract with ViaQuatro, which is responsible for the operation and maintenance concession of Line 4-Yellow of the São Paulo metro, to take over the advertising concession of this Line. The commercial offering will start on October 1st, 2022. […]

Globenewswire
Wed, Sep 21, 2022 at 5:40 PM

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Marriott Bonvoy travel program runs its first Interactive anamorphic 3D outdoor campaign in India (Media Online)

Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, unveiled ‘Here,’ its newest campaign in India, to celebrate the return of travel with an immersive anamorphic installation at Cyber Hub, Gurugram, and Phoenix Mills (Palladium) in Mumbai till 26th September 2022. […]

Media Online
Wed, Sep 21, 2022 at 5:13 PM

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OOH tech firm OutdoorLink acquires drone photography provider SignBird (Billboard Insider)

OutdoorLink, Inc, the provider of remote control of billboard lighting and digital displays with their patented SmartLink system, has acquired SignBird to bring new state-of-the-art marketing resources to their expansive list of customers. SignBird, a U.S. based company, has made a tremendous impact on the out-of-home industry with only a few short years of active operations. […]

Wed, Sep 21, 2022 at 4:18 PM

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UK Startup Offers Pop-Up Retail By The Day Or Even Hour; Stores Heavily Powered By Digital Signage (16:9)

A UK start-up has developed a really interesting business model for renting short-term spaces that relies very heavily on digital signage technology to video ... […]

sixteen-nine.net
Wed, Sep 21, 2022 at 7:36 AM

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Panel recap: The road to DOOH’s programmatic future (New Digital Age)

By Tyrone Steward. Within the world of online advertising, programmatic is already by far the leading way that advertising is bought. In fact, around 70% of online ad spend is now traded via some form of automation. […]

newdigitalage.co
Wed, Sep 21, 2022 at 7:35 AM

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Programmatic DOOH guide for DSP campaigns (SmartyAds)

By Irina Kovalenko. In this guide, we are going to review: what is programmatic DOOH campaign and how it is different from a non-programmatic one, and finally, how programmatic DOOH ads should be adjusted for reaching your target audiences and perform just great on DSP. What is DOOH and how is it different from OOH advertising? […]

smartyads.com
Wed, Sep 21, 2022 at 12:11 AM

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The Kathmandu Metropolitan City has banned outdoor advertising (Nepal News)

The KMC has issued a notice today saying that it’s attention has been drawn towards the use of outdoor advertising through hoarding/digital boards and other means without acquiring permission and even after the expiry of the licensed period. The KMC has requested all concerned to remove such advertisements with effect from today. […]

nepalnews.com
Wed, Sep 21, 2022 at 12:10 AM

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LA Council approves contract with goal of creating 3,000 new transit shelters, with DOOH screens on 700 of them (Spectrum News)

The council voted 12-1 to approve Tranzito-Vector as the new contractor to install, upgrade and maintain transit shelters. The shelters would also include digital signage indicating arrival times for buses. The 10-year agreement also calls for plans to have digital advertisements on 700 of the structures. […]

spectrumnews1.com
Tue, Sep 20, 2022 at 5:52 PM

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Manchester City football club has renewed contract with Unilumin, provider of LED display solutions (Man City)

Unilumin provided the new ‘Supersized LED’ two-tier digital display system which was installed at the Etihad Stadium in May 2021 and has seen the club’s pitch side media space become the most commercially valuable in the Premier League. […]

mancity.com
Tue, Sep 20, 2022 at 5:50 PM

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Samsung Electronics Introduces Next-Generation Micro LED Displays (Samsung)

Samsung Electronics Co., Ltd. has launched two new series of The Wall – Samsung’s cutting-edge Micro LED displays – in the Southeast Asia and Oceania (SEAO) region at the inaugural Samsung Display Tech Summit 2022. The Wall All-in-One[1], also called the IAB Series, makes installation of Micro LED easier. […]

news.samsung.com
Tue, Sep 20, 2022 at 5:47 PM

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Intersection to install digital signage at 30 Metro Transit’s 150 bus shelter locations in Minneapolis and St. Paul (DS Today)

The digital signs's content will be mixing advertising content with Metro Transit transportation information. "We are always looking for ways to provide easier access to real-time transit information for our riders and to improve their experience at our bus stops and rail platforms," Wes Kooistra, general manager at Metro Transit, said in the release. […]

digitalsignagetoday.com
Tue, Sep 20, 2022 at 5:45 PM

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New Jersey Transit Corporation’s Meadowlands rail line gets new revenue from naming rights as it rebrands as “BetMGM Meadowlands Rail Line” (Digital Signage Today)

In the first deal of its kind, the Meadowlands rail line will be renamed "BetMGM Meadowlands Rail Line" as part of a three-year sponsorship agreement. The partnership includes digital and print advertising in addition to the naming rights. "This unique advertising partnership represents a significant new source of revenue for NJ TRANSIT," Kevin S. […]

digitalsignagetoday.com
Tue, Sep 20, 2022 at 5:40 PM

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Campaign Middle East to release The Annual 2022-23 OOH Guide – a directory of OOH suppliers in the region

Until our first edition of the guide, there was no such hands on directory giving a detailed overview of all the outdoor companies in the region, but there was a huge demand for this from all media planners. Our guide would lists the main suppliers in the region, along with their locations. […]

campaignme.com
Tue, Sep 20, 2022 at 5:13 PM

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This CTO says digital signage needs AI and interactivity to stop being “dumb” (DS Today)

Interview with Luke Hubbard, CTO at Screencloud, by Daniel Brown. Q: There's a lot of buzz around emerging technologies like AI and holograms. What do you see as the future of digital signage innovation? […]

digitalsignagetoday.com
Tue, Sep 20, 2022 at 3:51 PM

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Fashion Icons Use LED Column As Centerpiece At Famed Paris Department Store (16:9)

Just about every example of an LED based on a vertical column has been for DOOH advertising in places like airports and rail stations, ... […]

sixteen-nine.net
Tue, Sep 20, 2022 at 7:48 AM

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