By Chris Pash. The August SMI, now with subscribers but not yet made public, shows a better than 28% jump, driven by billboards and retail. The Outdoor Media Association puts net media revenue for the half year to June up 19.5% to $478.6 million. […]
Andy Goodman, Age Advertising. First of all, I want to find out what the landlord is thinking. What’s his reasoning behind not wanting a long term lease, especially if he is coming off of a long term lease? […]
Winners to be Announced at Digital Signage Experience 2022 on November 18 in Las Vegas. The awards program recognizes companies from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. The awards program is part of the Digital Signage Experience event taking place November 17-19 at the Las Vegas Convention Center. […]
Brightsign XC5 digital signage player powers up to 4 screens from one player, supports 8K, and provides exceptional HTML performance. easescreen is the first digital signage solution to receive, test, and confirm native compatibility with XC5. Brightsign presented XC5 at Infocomm this year and was named "Best of Show" Winner by Digital Signage magazine. […]
McDonald’s in Denmark updates its drive-thru’s from analogue to digital menu boards, and have selected Visual Art to implement the solution. In total, there are 82 restaurants out of a total of 97, that will have a digital drive thru. McDonald’s in the Nordics has continuously updated all its drive-thru’s from analogue to digital menu boards in recent years. […]
Gyi Tsakalakis and Conrad Saam share their takes on our bright future, brought to you by Google, and how (and why) you’d use Out of Home to promote your law firm. […]
NDA’s editor-in-chief Justin Pearse chaired the roundtable discussion and was joined by: Simon Jenkins, Joint Chief Strategy Officer at VCCP; Jackie Lyons, Head of Planning (Media Experience) at Havas Media Group; Cheryl Crilley, Business Director at Kinetic Worldwide; Nadia Stowell, OOH Business Director at Spark Foundry; Lee Cutter, Vice President, Sales (UK & Emerging Markets) with Hivestack; and Jem Djemal, Global New Business Lead at VIOOH. […]
Nadia Cameron and Nadia Bayfield. A 54 per cent uplift in shoppers and above-average category brand penetration are two of the results luxury jewellery and home wares retailer, Georg Jensen, is using to prove the case for returning to outdoor media in 2023. […]
By Ken Altena, Partner, Billboard Loans LLC. This won’t be forever. Rates go up and rates come down. […]
By Becky Smith Enterprise Manager, IBOUSA. Connections, Impressions, a Bite of the Big Pie. In a nutshell, these were topics that revolved around Chris’ vision of driving revenues for the independents in his role as Chief Vision Officer. […]
It was very nice and kind to get all kinds of emails ahead of and after the hurricane that whacked Atlantic Canada this weekend. We bought a big-ass generator after the last hurricane to come through left us without power for 28 hours. This time, power was out 41 hours, but I was able to find open gas stations and keep the “genny” running except overnights. […]
JCDecaux Portugal has renewed its contract with Sonae Sierra, the company managing and operating shopping malls in Portugal and in the Autonomous Regions of Madeira and Azores, for ten years. More than 20 years after signing the first contract in 1999, JCDecaux now offers 100% digital coverage inside 17 Sonae Sierra’s shopping malls, across 231 screens. […]
Colum Harmon, marketing director PML Group. Multi-Format OOH Campaigns Give 70% Boost to Recall. PML Group’s IMPACT research programme has investigated the effectiveness of more than 700 OOH campaigns so far in 2022. […]
Billboard Planet’s Mike Donaldson on managing leases. Focus on strikes and home runs. If you have a good lease extend it. […]
By Richard Hamlin and Marnie Christine Cody, Hamlin|Cody. The easement grants the billboard company perpetual use of a portion of the property to locate the structure, access the sign, run electricity to the structure, and protect the sign’s visibility from the roadway. […]
