by Daniel Brown — Editor, Networld Media Group. Interview with Mike Schott, EVP of media at Volta. The EV revolution is upon us. […]
In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brand’s website. […]
If you are resetting your annual out-of-home ad contracts or negotiating with a landlord over a rent inflator you need to keep track of inflation. Billboard Insider looked up the US inflation data for the past 20 years: Inflation is at an annualized rate of 8.5% for the 8 months ended August 2022. Inflation has averaged 2.5% for the past 10 years. […]
This table in Solomon Partners Media Monthly October 2022 computes the total value of the public out of home companies as a multiple of 2022 estimated cashflow. The public out of home companies are trading at a median multiple of 11.2 times 2022 estimated cashflow. […]
Smart displays have matured and been kitted with the power and technologies that now make them viable as all-in-one digital signage screens, but there ... […]
Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported. […]
By Rob Cote. Founded in 2007, The Media Shop (TMS) is a team of influential OOH specialists in the Australian outdoor advertising space, offering brands and advertisers the opportunity to reach audiences with their dynamic screen options in various environments. […]
A free subscription is required to read this article. by Todd Wasserman. A key component to OOH's growth is the industry’s embrace of technologies like AI and near-field communication. Billboards of course dominate the market with a 68% share, according to Fact.MR. […]
By Ginny Bourne. Hivestack gives brands complete control to activate campaigns all over the world and connecting with audiences in a combination of global markets, no matter where they are. “Outside-in”, also known as cross-border activation, is the term that defines a campaign transacted from one market into another. […]
A dispute over the billboard above the former Standard Hotel on the Sunset Strip is snagging a $120 million deal to sell the property. The former Standard Hotel is in the process of being sold and in March 2022, a deal was struck with the property’s current owners, Rittersbacher Sunset. The deal included $30 million in signage rights for the billboard which sits above the hotel. […]
by Rodolfo Queiroz. Measuring OOH Through Geofencing; Measuring OOH Through Impressions; Who Measures OOH? Measuring OOH Through Conversions; What Questions Should Advertisers Ask About Measurement? How do you measure how many people have seen a billboard? […]
Messaging consistency is incredibly important to building a quality brand. Communicating the same ideas in the same brand voice across your ads, content, and all other interactions with customers, prospects, potential employees, and your broader community is crucial. […]
WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO’s Goddard. World Out of Home Organization (WOO) President Tom Goddard spoke to over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week. […]
Industry’s first people’s choice awards revealed at association’s sold-out summit on October 11 NEW YORK – October 11, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the winners of first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that provides a trusted DOOH DSP for brands and agencies. […]
Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small ... […]
