How inflation affects the out-of-home advertising business (Billboard Insider)

If you are resetting your annual out-of-home ad contracts or negotiating with a landlord over a rent inflator you need to keep track of inflation. Billboard Insider looked up the US inflation data for the past 20 years: Inflation is at an annualized rate of 8.5% for the 8 months ended August 2022. Inflation has averaged 2.5% for the past 10 years. […]