The Digital Signage Federation has another one of its regular (now that things are semi-normal again) networking events in the works, this one in ... […]
This is new to me but likely not to people who live or work in London – the flagship store of a UK luxury ... […]
Now, after the Covid-resultant pause, the Show is back - as an in-person show, with access to new pre-show planning and engagement tools that will enhance the visitor experience. InfoComm Southeast Asia 2022 will take place from 2 to 4 November at the Bangkok International Trade and Exhibition Centre (BITEC). […]
by Adam Buckman. Welcome to the fall television marketing season, when outdoor billboards for the new fall shows in our big cities are as sure a sign of autumn as the leaves changing color. […]
Interview with Tom Goddard, President & Executive Chairman, World Out of Home Organization (WOO). by Mohammed Rayaan. OOH works even better in conjunction with other media such as TV where it can greatly amplify and extend the potential campaign benefits to an advertiser. […]
With permission from Robin Leach. The billboard. “Litter on a stick. […]
A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH ... […]
State of the Nation is VIOOH's annual research report and includes responses from 1,000 agency and advertising execs across five key markets - the UK, US, Australia, Germany and France, and dives into their perceptions of programmatic DOOH, its adoption, its challenges and what the future looks like. Panel: - Alice Beecroft, Senior Director International DSP Client Partnerships, Yahoo! […]
By Rob Cote. 8Infini is a media owner on the mission to shape the future of outdoor advertising in Indonesia with a network of prominently-located digital screens in some of the country's biggest and most bustling cities. Bringing bright, digital screens to Indonesia’s cities. […]
by Daniel Brown — Editor, Networld Media Group. Interview with Mike Schott, EVP of media at Volta. The EV revolution is upon us. […]
In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brand’s website. […]
If you are resetting your annual out-of-home ad contracts or negotiating with a landlord over a rent inflator you need to keep track of inflation. Billboard Insider looked up the US inflation data for the past 20 years: Inflation is at an annualized rate of 8.5% for the 8 months ended August 2022. Inflation has averaged 2.5% for the past 10 years. […]
This table in Solomon Partners Media Monthly October 2022 computes the total value of the public out of home companies as a multiple of 2022 estimated cashflow. The public out of home companies are trading at a median multiple of 11.2 times 2022 estimated cashflow. […]
Smart displays have matured and been kitted with the power and technologies that now make them viable as all-in-one digital signage screens, but there ... […]
Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported. […]
