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Ocean Outdoor awarded the rights to develop and market advertising assets at London’s Battersea Power Station – a new retail and leisure destination (Ocean Outdoor)

Battersea Power Station, opened to the public on October 14 2022, is one of the new retail and leisure destinations, spanning a historic 42-acre site on the south bank of the River Thames. A quarter of a million people visited the Grade II listed landmark on its opening weekend. […]

oceanoutdoor.com
Thu, Oct 20, 2022 at 2:34 PM

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Hyundai Using Samsung’s Premium The Wall As Core Design Tool For US Studio (16:9)

This is an interesting use-case for a super-premium LED video wall – a huge display in the U.S. design studio for automaker Hyundai. The ... […]

sixteen-nine.net
Thu, Oct 20, 2022 at 8:32 AM

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South Africa’s Primedia Outdoor launches 3 new roadside LED billboards (Bizcommunity)

Primedia Outdoor has unveiled three new roadside LED billboards across Gauteng and KwaZulu-Natal. Primedia Outdoor was first to market with their 4.5 x 18.0-metre Freeway Digital Network offering in 2014 and have now added a ninth, large format, digital billboard, strategically located along the N1 Ben Schoeman freeway in Gauteng. […]

bizcommunity.com
Thu, Oct 20, 2022 at 12:10 AM

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E-paper License Plate Maker Reviver Gets Full Approval For Use In California (16:9)

The company that has developed connected, e-paper replacements for stamped metal license plates on motor vehicles has just cleared a huge business hurdle, with the ... […]

sixteen-nine.net
Wed, Oct 19, 2022 at 7:35 PM

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Troubled DOOH AI tech startup Alfi ceased operations and filed for bankruptcy (Street Insider)

The company disclosed that it filed for bankruptcy, about 17 months after going public. On October 14, 2022, after considering all strategic alternatives, Alfi, Inc. (ALF) ceased operations and filed a voluntary petition for relief under provisions of Chapter 7 of Title 11 of the United States Code (the “Bankruptcy Code”) in the United States Bankruptcy Court for the District of Delaware. […]

streetinsider.com
Wed, Oct 19, 2022 at 7:34 PM

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3 Big Changes in 16 Years Selling Out-of-Home, from a Lamar Veteran (Billboard Insider)

Insider interviewed Jim Lyke. We had just built our first digital board when I started there and we sold it like we sold perm boards. We sold six advertisers for a year and most of the advantages of digital – most of our advertisers didn’t take full advantage of that. […]

billboardinsider.com
Wed, Oct 19, 2022 at 5:34 PM

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Prepare for Holiday Shopping and Travel Surge with DOOH (Adomni)

The Harris Poll, in partnership with OAAA (Outdoor Advertising Association of America), released their latest report, "Consumer Insights and Intent Q4 2022," divulging that out-of-home (OOH) advertising is making great strides regarding shopping and travel this holiday season!  Let's plunge into the key findings and see how advertisers can be ahead of the game this holiday: US adults are noticing OOH ads more than last year! […]

adomni.com · Promoted content
Wed, Oct 19, 2022 at 9:19 AM

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Indian Jeweller Pops Up In Chennai Mall With Ambitious, Digital-Filled Experience Zone (16:9)

India’s largest jewellery retail brand is using a pop-up immersive experience in a shopping mall in Chennai to showcase a new collection of pieces ... […]

sixteen-nine.net
Wed, Oct 19, 2022 at 9:06 AM

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Welsh Gourmet Grocer Driving Sales, Experience Using Tiled Digital Menus At Order Counters (16:9)

A good sign that digital signage is increasingly mainstreamed tech in grocery is when screens start lighting up in local and one-off groceries, and ... […]

sixteen-nine.net
Wed, Oct 19, 2022 at 8:48 AM

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Mediavue Owner Explains How Software Is Key To His Digital Signage Hardware Company’s Future (16:9)

Mediavue Systems has the somewhat unique experience of being a PC manufacturer that started in digital signage, versus any number of companies that had ... […]

sixteen-nine.net
Wed, Oct 19, 2022 at 12:22 AM

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Main Street Outdoor Acquires Static and Digital Assets of Georgia-based Arthur Outdoor (Billboard Insider)

The deal includes static and digital assets of Pender Outdoor. Arthur and Pender’s assets were concentrated in Rome/Floyd County, north of Atlanta. The partners of Arthur Outdoor represented Pender Outdoor in the transaction. […]

billboardinsider.com
Wed, Oct 19, 2022 at 12:10 AM

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Kevani to launch two double-sided digital billboards on Interstate-5 in Southern California in Q1, 2023 (PRNewswire)

The two structures each feature double-sided digital displays, with 10mm pitch resolution on 14-by-48-foot screens. The billboards will be seen by travelers en route to Los Angeles to the north and Anaheim to the south on I-5. KEVANI has begun pre-selling the space to national advertisers. […]

Kevani
Wed, Oct 19, 2022 at 12:10 AM

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South Africa’s Primedia Outdoor launches three new roadside LED billboards (Media Update)

Primedia Outdoor says that it was first to market with its 4.5 x 18.0-metre Freeway Digital Network offering in 2014 and has now added a ninth, large format digital billboard, which has been strategically placed along the N1 Ben Schoeman freeway in Gauteng. This high-definition LED captures an audience travelling North from Joburg to Pretoria. […]

mediaupdate.co.za
Wed, Oct 19, 2022 at 12:10 AM

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Miami City Commission approves more digital billboards (Miami Today)

While a city board has caused a major delay to the Miami City Commission’s plan to allow outdoor advertising signs in some of the city’s premier waterfront parks, the commission followed with a vote advancing an even more aggressive measure allowing large digital ad signs on city property. Before the commission Oct. […]

miamitodaynews.com
Wed, Oct 19, 2022 at 12:10 AM

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A full recap of the DPAA Global summit: DOOH is becoming part of omnichannel campaigns via programmatic buying (MarTech)

By Chris Wood. The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. […]

martech.org
Tue, Oct 18, 2022 at 6:15 PM

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