South Africa’s Primedia Outdoor launches three new roadside LED billboards (Media Update)

Primedia Outdoor says that it was first to market with its 4.5 x 18.0-metre Freeway Digital Network offering in 2014 and has now added a ninth, large format digital billboard, which has been strategically placed along the N1 Ben Schoeman freeway in Gauteng. This high-definition LED captures an audience travelling North from Joburg to Pretoria. […]