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Four tips for handling changing energy restrictions with Broadsign digital signage platform

By Catherine Lee. Surging energy prices are hitting global markets hard—and it’s not just households that are feeling the pain. As the present international energy supply crisis intensifies, many European countries are implementing usage restrictions alongside temporary regulatory measures to help mitigate the impact. […]

resources.broadsign.com · Promoted content
Sun, Oct 23, 2022 at 7:46 PM

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Digital billboard maker Watchfire acquires competitor Anthem Displays, LLC (Watchfire)

Watchfire Signs, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Anthem Displays, LLC. Headquartered in Elizabethtown, NC, Anthem Displays has been engaged as a digital billboard manufacturer since 2014 and was previously held by Circle Graphics. […]

Watchfire
Sun, Oct 23, 2022 at 7:41 PM

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Leap into the Creator-Powered Advertising Future: Web3.0 and DOOH (Adomni)

By Julia Cramer.  Although Web3 has a lot of promise for both online creators and advertisers, another major change in the creator industry has taken a foothold this year. Digital entrepreneurs and creators now have a chance to expand beyond the internet and make their mark on the physical world as well. […]

adomni.com · Promoted content
Fri, Oct 21, 2022 at 7:44 PM

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PPDS exec pitches the energy-saving benefits of Philips dvLEDs (rAVe Pubs)

By Mitchell Rosenberg, PPDS. Even with various recent government interventions and price caps, the outlook in the short term, and unpredictably into the future, is far from reassuring. Managing costs and an eye on ROI has never been more in focus. […]

ravepubs.com · Promoted content
Fri, Oct 21, 2022 at 12:11 AM

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T-Mobile pitches the capabilities of its ride-sharing DOOH advertising platform (USToday)

By Daniel Fraser. Branded games like Home Run Derby, The Claw, Slot Machine, and Dunk Tank — each using T-Mobile Advertising Solutions’ ridesharing advertising platform — have achieved engagement rates of more than 15%, and even higher when paired with a Price. […]

ustoday.news · Promoted content
Fri, Oct 21, 2022 at 12:11 AM

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Expensive Mistakes to Avoid With Out-of-Home Advertising Campaigns – Advice from AdQuick Co-Founder (Entrepreneur)

By Matt O'Connor. Inflation is hitting marketers hard, with broadcast and digital media costs having increased by 31.2% from pre-pandemic levels. This is the biggest jump in two decades, according to Warc's August 2022 Global Advertising Trends analysis. […]

entrepreneur.com · Promoted content
Fri, Oct 21, 2022 at 12:11 AM

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Two cinema ad operators combine inventory to form the largest cinema advertising network (Business Wire)

National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the luxury, dine-in and art house cinema advertising network, have formed a strategic sales relationship, the Elevate Cinema Network (Elevate). […]

Business Wire
Thu, Oct 20, 2022 at 5:20 PM

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New Zealand’s fast, free Electric Vehicle (EV) charging company JOLT launches a national DOOH ad network (Stoppress)

JOLT DOOH inventory will also be available via programmatic buying through integration with Hivestack and Vistar platform. Third party verification will be used on all JOLT assets. JOLT is partnering with Seedooh, Veridooh and OIS to ensure all campaigns are delivered with confidence to media agencies and brand partners. […]

stoppress.co.nz
Thu, Oct 20, 2022 at 5:14 PM

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OOH ad operator Primedia purchases virtual land in Africarare’s Ubuntuland metaverse (TechCabal)

By Ephraim Modise. Primedia is a media giant, offering outdoor advertising via billboards to clients. Primedia claims it will use the newly purchased land in Ubuntuland to offer advertisers virtual billboards that replicate the presence these platforms have in the real world, effectively becoming the sales house for Africarare. […]

techcabal.com
Thu, Oct 20, 2022 at 5:04 PM

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Why it is important to identify your structure’s location in a lease correctly (Billboard Insider)

By Andy Goodman. This can be a problem if you have a lease for a billboard along with an address but you don’t have a site plan attached. When I write a lease I include the deed, legal description of the property and the site plan. […]

billboardinsider.com
Thu, Oct 20, 2022 at 4:28 PM

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New Zealand’s OOH advertising trade body reports ‘strongest growth quarter for out-of-home since early 2021’ (Stoppress)

The OOH advertising revenue grew 26 percent in Q3 YOY; $32.2 million in media revenue, up from $25.5 million for the same period last year. Aotearoa’s Digital Out of Home (DOOH) share of media revenue has consistently averaged 66 percent +/- 2 percent since Q4 2020, a trend that remains in Q3 with media revenue of $21.6 million. […]

stoppress.co.nz
Thu, Oct 20, 2022 at 4:15 PM

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DSE 2022 updated speaker lineup (Digital Signage Experience)

Wednesday, November 16: 9:00am PST - Digital Signage Certified Experts (DSCE) Course. 1:00pm PST - Digital Signage Installation Tour. 4:30pm PST - Sixteen:Nine Mixer. […]

digitalsignageexperience.com
Thu, Oct 20, 2022 at 3:55 PM

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Branded Cities converts four roadside billboards in Toronto into digital (Branded Cities)

These new digital displays feature two locations that are fitted with dual-sided 20ft x 20ft spectaculars, providing advertisers with 1,600 square feet of digital space to showcase their campaigns and reach commuters heading to and from downtown Toronto. […]

brandedcities.ca
Thu, Oct 20, 2022 at 3:35 PM

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oOh!media secures long-term contract with City of Ryde (AdNews)

oOh!media has renewed a long-term street furniture and advertising contract with the City of Ryde in Sydney’s northern suburbs. The outdoor media group will invest significantly in the infrastructure and digitising the precinct and will replace and upgrade the existing 200 bus shelters to enhance the overall experience for commuters. oOh! […]

adnews.com.au
Thu, Oct 20, 2022 at 2:59 PM

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Capitol Outdoor enters the drone light show ad business with drone company Pixis (Capitol Outdoor)

Capitol Outdoor Pixis Drones are marketing drone light show advertising to the out-of-home industry. The drone ads can be seen over a 3-mile radius. Previous events include NASCAR and the 2022 Super Bowl. […]

capitoloutdoor.com
Thu, Oct 20, 2022 at 2:44 PM

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