Tuesday, February 4, 2025

Raw Feed & Search

Wednesday, December 7, 2022 Wed, Dec 7, 2022

Is DOOH a mass medium or a targeted advertising tool? NZ DOOH companies struggle to find a balance (RNZ)

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy. The country now has at least 1400 digital billboards and screen-posters, many of them with smart technology. Highly-targeted advertising is common online and outdoor advertising is playing catch-up. […]

rnz.co.nz
Wed, Dec 7, 2022 at 1:36 PM

Bermuda Tourism’s 3D digital out-of-home campaign in New York’s Times Square (MarTech)

The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen. Onlookers from the street are shown a billowy sail boat, daring cliff diver, floppy whale’s tail and 3D-rendered lettering spelling out where shivering northerners can find these warm adventures — Bermuda. Seasonal push. […]

martech.org
Wed, Dec 7, 2022 at 1:16 PM

DOOH campaign case study: ‘Tylenol Targets Right Moments Through Programmatic DOOH’ (The Drum)

Pain relief brand Tylenol has reached out to people with particular health conditions to let them know that theirs is a brand trusted by healthcare professionals. J3, Johnson & Johnson's exclusive media agency at UM, asked Quotient to digital out-of-home (DOOH) activity with promotions to engage target consumers with high blood pressure who suffer from joint and arthritis pains. […]

thedrum.com
Wed, Dec 7, 2022 at 1:13 PM

Marketing exec explains how T-Mobile’s rideshare DOOH advertising works (Adexchanger)

By Cherian Thomas. A popular multimedia entertainment network recently came to T-Mobile Advertising Solutions to test our popular rideshare advertising offering. Following the release of new programming for five of its entertainment brands, the company wanted to survey rideshare passengers about their favorite one to measure lift across program awareness, watching intent and content preference. […]

adexchanger.com · Promoted content
Wed, Dec 7, 2022 at 12:10 AM

Tuesday, December 6, 2022 Tue, Dec 6, 2022

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.