Marketing exec explains how T-Mobile’s rideshare DOOH advertising works (Adexchanger)
By Cherian Thomas. A popular multimedia entertainment network recently came to T-Mobile Advertising Solutions to test our popular rideshare advertising offering. Following the release of new programming for five of its entertainment brands, the company wanted to survey rideshare passengers about their favorite one to measure lift across program awareness, watching intent and content preference. […]
Wed, Dec 7, 2022 at 12:10 AM